How to prevent hospital website from falling right penalty (by K)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently in charge of several hospital website optimization business, individual employers may also have some understanding of SEO, in the process of optimization, there are employers to raise questions, why not in <title> put more keywords, why the page keyword not bold processing, why not add some keyword density and so on, The employer thinks my method is too conservative, deliberately delay the optimization progress; through the communication with the employer, the medical website optimization and the general website optimization is a difference, to combine the industry's own situation on the site to implement different optimization methods, the following first said that the hospital site optimization and general site optimization is different.

1 Hospital website optimization

Hospital official website As a corporate image display, in the brand-building process will have a lot of input, whether it is online marketing, web site has been in a large scope exists, to carry out the most basic principles of hospital website optimization is to ensure that the hospital site is not under the premise of the search engine penalties for optimization, Once the hospital website is punished by the search engine, it is difficult to recover, the domain name can not be easily replaced, the loss will not be estimated.

2 General website optimization

Ordinary Web site or personal website optimization to improve the ultimate goal from the search engine to the site traffic, you can choose the relevant popular keywords, through a variety of SEO techniques to improve the speed of keyword rankings, ordinary sites can be without pressure under the flexibility of the use of a variety of SEO means, base to be able to use some of Once the site is punished, the common website may give up from scratch, although the same loss, but far less than the hospital site was penalized by the loss of large.

Therefore, in the operation of the hospital website optimization process, is to be quite cautious handling, whether it is the customer's website or its own website, the premise of optimization is to maximize the guarantee that the hospital site is not penalized, can not be used easily by the search engine punishment methods, but also can not be excessive optimization; The hospital should not compete for near profits, Seoer also can not only to complete the task as soon as possible regardless of the consequences; The following is mainly about how to prevent the hospital website down the right penalty (by K).

1 Optimize natural moderation

Hospital site optimization to master a good degree, from the beginning to the content of the SEO are general on the words, so that is not far from the K, not only to SEO seo, optimization in the intangible is the highest level of SEO, both to please search engine and improve the user experience.

2 Do not use Black hat technique

Do not try to use any SEO black hat gimmick, do not try to cheat search engines, the hospital site to withstand such risks.

3) not group-building

Set up a group of appropriate mass, may be short term keyword ranking will soon go up, some hospital website optimization outsourcing process, seoer in order to increase external links, easy to save labor, and can quickly let the keyword rankings up, may take the mass link and Group build blog and other ways to increase the chain, as a hospital site needs long-term healthy development, Can not compete for near profits, for the future search engine punishment to bury foreshadowing.

4) Not to grab the fierce hot keyword

Although the purpose of optimization is to get more traffic from the search engine, can put the industry hot keyword rankings to get up of course is a good thing, but the first hot industry keyword without Baidu's concern, we do not rule out whether Baidu will be manual processing, you go to rob Baidu job, people deal with you also in the situation Hot industry keyword without fierce competition, heavens, someone outside, if you encounter a bad opponent, you also have trouble; third, the hospital website optimization theme is to improve user experience, improve user conversion rate, high traffic hot words do not necessarily have conversion rate, focus on the regional and other long tail off chain words will be less trouble higher conversion rate.

5) do not collect do not copy

As a hospital, experts gathered, the hospital website health information content source is not difficult, we do not have to collect replication online information can be seen everywhere, first of all to collect copies of other people's content for the user's readability is not high, the number of heads will also become less; If not, but also to collect copied back to the content of the line two processing, do not original genuine release of the website up.

6 not multiple domain names to bind a Web site

General Hospital station registered domain name, will be common suffix of the domain name at the same time register a down, such as: xxx.com, xxx.com.cn, Xxx.net, xxx.net.cn, Xxx.cn and so on, and will be bound in the same space, the proposed binding only the main domain name xxx.com, other domain names through 301 to the main domain name or temporarily put aside.

7 Use of Quality server space

Do not be adjacent to the garbage station, some bad space operators in order to make more profits, a server at the same time put hundreds of thousands of sites, such a low-cost service space will attract a large number of garbage sites, the hospital site placed in such a server space, there may be other sites with the server involved with the punishment, It is recommended that you use a number of brand-quality server space, preferably with a stand-alone server.

8 regularly check the other sites under the same server

If you do not use independent server conditions, the hospital site must rent the server space, you must regularly check with the server under the other sites included, such as the discovery of other sites with the server under the search engine penalties, please change the space as soon as possible to avoid being implicated.

9 regularly check the Friendship link site

The construction of the chain is an important part of SEO work, which may be a lot of friendship exchange links, friendship links can not be completed after the ignore, to regularly check friends linked site situation, if the site is found to be punished, the proposal to consider the first cancellation of the link to avoid being implicated, Of course, before you withdraw, you should ask for opinions or know each other.

10 Notice website Security

Prevention site was invaded horse, the site has long been hanging horse or virus, Google search results will be prompted "this site may damage your computer", regardless of prompts do not prompt, the site Trojan virus will have an impact on the search engine, once found in the site is hanging horse should be dealt with as soon as possible.

SEO combined with Baidu bidding

The previous article has also mentioned that the current medical network marketing is the most ideal way is the combination of SEO and Baidu bidding, the two play a complementary role, secondly, the hospital website launched Baidu Bid, and then the risk of being punished by Baidu will be reduced.

Today on how to prevent the hospital website to reduce the right to punish by K of the problem classified 11 points, the relationship between the time, can consider the factors may not be complete, and then update, if the user in this question have any suggestions and views, welcome to leave a message, I will be linked to the form of your proposal updated.

Original author: Sem team-chen (QQ 6401531)

Source: http://www.sem120.com/post/hospital-web-k/

Statement: Welcome to reprint, reprint must be linked to the form of the author and original source and this statement.