IDG Find someone to venture Shong to do alternative VC

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As the first investment in China, IDG, the first investment to focus on the high-end fashion website--yoka, its investment process is called venture capital investment in the early stage of enterprise business model.

This is a venture capital to find the entrepreneurial team and start the story of entrepreneurship.

And the general entrepreneur to find venture capital (VC) for different money, Yoka investment in the United States International Data Group (hereinafter referred to as IDG) had the idea, then go to find an entrepreneur to form a company.

Yoka is a professional high-end fashion network media, and before the investment in the formation of the new media company, IDG has established a joint venture with American Fashion Group, bought out the copyright of the fashion group.

A signal is that in the traditional IT industry, high-end fashion consumer goods business opportunities, has been favored by VC.

Nuggets Fashion Market

This time, familiar with China's national conditions of IDG, the first to smell the Chinese high-end fashion consumer goods market opportunities, by early participation in the formation of high-end fashion web site--yoka to share the opportunity.

Founded in December 2006, Yoka is a Web site dedicated to providing high-end fashion consumer content information, which has been running for 6 months before the media reports.

Hunan has a unique shrewd shong, as IDG Global vice president, not only single-handedly contributed to the birth of such a website, but also served as the chairman of the Yoka network, for the establishment of the site for less than a year to spare no effort to develop.

"I have been saying that investment is nothing more than three things, one is the market, the second is the product and service, the third is the team." Shong in the opening words dear out his more than 10 years of investment experience, IDG Yoka investment is the best embodiment of this idea.

"What to eat?" With what? Play what? This has become one of the most concerned issues. Shong introduced, with the development of China's economy, customers ' desire for high-end fashion products will be more intense.

Take the high-end fashion products as an example. From now until 2008, China's luxury consumer market growth is expected to reach 20%, and 2008 to 2015, its growth rate reached 10%, to 2015 its sales will reach 11.5 billion U.S. dollars, the second largest consumer of high-end fashion after Japan.

In this context, the growth of advertising revenue generated by the market will be very alarming. "General merchandise only 5% of the advertising spending, but high-end fashion consumer goods are about 10%." Shong stressed.

And a large part of these ads will be put into the internet media. Data show that, from the domestic growth trend, the last three years of internet media advertising growth has maintained more than 50%, online media advertising revenue two years ago, has exceeded the magazine's advertising revenue.

Such business opportunities let IDG heartbeat.

Previously, IDG has established a joint venture with the American Fashion Group, buyout the copyright of the fashion group, which makes Yoka has a solid content base. In the fashion group, there are 13 fashion magazines, involving men, women and other fields, these content for the domestic is a monopolistic nature.

For IDG, the next step is to find a way to turn the business opportunity into a "real gold and silver" form. "The only thing that needs to be built is a platform like Yoka. Shong admits. Through the Yoka of this professional portal platform, gathering popularity, playing the role of network Shopping guide, and eventually form a stable advertising revenue.

Personally battle

Previously, IDG has invested in China's "fashion", "Computer World", "international electronic newspaper" and the financial sector, 39 health nets and other series of media, and 90% of them from Shong's handwriting.

After the plan was finalized, IDG first found Zhou Jun, then he quickly formed the current team of Sichlai people. Shong recalls.

In his view, as the CEO of Yoka company Zhou Jun, with entrepreneurial heart, work hard and strong characteristics of learning ability. According to the introduction, in the Yoka of more than 40 people's team, both from the fashion site talent, but also from the network media technology and market talent.

For the new Yoka network, IDG gave maximum support. "In the process of preparation and operation of the Yoka network, we are mainly based." Shong Blushes IDG played a leading role in the formation and growth of Yoka.

And the general VC venture Capital Enterprise only to send a director of the difference is that Yoka's chairman from the venture capitalists Shong. Although Shong is trying to downplay the help that I offer in the development of Yoka, the actual effect cannot be neglected.

It was through Shong's relationship that Yoka found the incumbent president and learned advanced management and operational experience from the hands of foreign peers.

"We can bring some important resources to Yoka." Shong said that this different kind of entrepreneurial model allows Yoka entrepreneurs and investors to work seamlessly.

Long-term hold

IDG is very patient with Yoka's investment.

"Yoka is hoping to make a profit by the end of next year. Shong said confidently.

To support his judgment is the current pace of Yoka development. According to the introduction, relying on fashion group for Yoka to provide 13 of the advantages of the fashion magazine Resources, Yoka network in a few months time has gathered more than 2 million registered users.

Of course, information content is not the only advantage of Yoka. "We are committed to building by the industry known as the ' still guest ' Network fashion blog Circle, through the network of fashion celebrities, celebrities and upper-class people, Yoka network will become a fashion family in the online habitat!" "Yoka Network responsible for the Yoka of another consistent win magic weapon."

Like the Yoka net this kind of pattern in abroad also just is in the initial stage. "Foreign similar websites such as the United States and Australia lead Yoka for a year." "Shong revealed," and in China, Yoka with the forerunner's posture appears, regarded as the market pulse, to seize the market opportunity. ”

Today, some international brands such as LV, CHANEL, DIOR and Sony have begun to cooperate with us. "said Yoka, an insider. "Yoka network Electronic magazine in the first quarter of 2006, the advertising revenue reached six digits!" ”

Shong has his own opinion on the future of Yoka. "Listing or being merged is a final goal for venture capital, but for Yoka, at least we are not going to pursue a listing in the short term." According to the current development momentum, we are fully likely to carry out the second and third round of venture capital. ”