Interactive creation value analysis 20,000 Yuan Haier air conditioner selling behind

As early as 2006, Ms. Nancy T. Snyder, vice president of leadership and strategy at Whirlpool Corporation, the world famous home appliance Enterprise, visited the Shanghai Daily. When asked about the "secret" of Whirlpool's success, she boils down to: Customer Center and innovation to win. At that time, she did not think that years later, China's Haier extended it to a more concise "user interaction" theory, and the days of the sales of the bottle air conditioning the perfect footnote. In the market today, no one doubts that innovation is the root of enterprise survival and development, and "user interaction" mode for Haier to show its innovative ability to provide an unprecedented advantage, in a sense, "user interaction" itself is a major innovation. The miracle of the sale of the day bottle may affect the whole white electricity industry and even the home appliance industry's thinking to some extent, daily sales of 1228 Taiwan's results may be a little jealousy peers, and then trigger the imitation of the trend, but the miracle of the magic behind the creation of high value of creativity and interactive ideas is really worth learning. "By interacting, the user's needs provide an accurate positioning for our research and development, 670,000 of the user's creative convergence to provide us with the source of inspiration, so that products fully meet the demand, Haier, a research and development staff in the interview, said that with the user to make Haier's innovative ability to effectively transform the" full "high value, This seems to explain a single product nearly 20,000 yuan a day bottle air-conditioning for the first time to test hydro-electric utilities can "at the most expensive price to sell the best results." There is an analysis of the industry, unlike other enterprises "extensive" innovation, the success of the day bottle benefits from its "targeted" innovation. The analysis example: users need fashion, day bottles using streamline appearance and "groundless"; users need health, the end of the day bottle "air conditioning disease" and can clean PM2.5; users need technology and convenient, day bottles can be intelligent remote control and can be active feedback ... To a certain extent, in the days of the bottle, each user can find their own, so innovation can bring to the day bottle higher value content. Integration of user needs and enterprise innovation direction, the success of the day bottle is not a "miracle", but can be foreseen facts. With Haier "smart home" under the gradual appearance of intelligent home appliances, with high value of innovative technology will become a new round of the initiation point of competition.