Internet Marketing FAQ

Some numbers that cannot be ignored:

-When December 31, 2009, http://www.aliyun.com/zixun/aggregation/13340.html "> The scale of Chinese internet users reached 384 million ....

-When 2009 full year network advertising marketing scale reached 26.22 billion yuan ....

-When the total amount of Taobao transactions in 2009 broke through 200 billion RMB ....

– When Uniqlo, November 2009, created a record of 550,000 of the day's trading volume on Taobao, and October's total turnover exceeded 10 million RMB ....

-When March 5, 2010, Tencent announced the number of QQ online more than 100 million people ....

It can be clearly seen from the figures that the internet age, with the power of formidable, set off a wave of network marketing and e-commerce waves of a powerful wave, and network marketing has long been an important means of marketing; however, in this market tide, there are still many enterprises in vacant, wait-and-see, wandering, confused, Can not accurately determine whether for the enterprise, brand and products, made the most effective network marketing program!

The reason is that: Network marketing does not have a recognized standard of inspection! As a result, enterprises in the implementation of network marketing will often encounter the two major problems:

1. A wide variety of internet marketing methods, flooded in the market

SEO, network advertising, Word-of-mouth marketing, viral marketing, blog marketing, BBS marketing, SNS marketing, direct marketing and so on different network marketing methods, each has its own theory and characteristics, are constantly attracting enterprises to invest more and more market budget

2. The goal that the marketing pursues, opinions

Awareness promotion, influence enhancement, transmission of accurate information, loyal customer base to establish, grasp possible sales opportunities, promote the possibility of repeat purchase ... And so on, a variety of marketing goals in the traditional marketing plan, are reasonable and universal settings, Network Marketing seems to be no exception, but these goals to achieve the rate of rigorous testing standards?