Learning 4 Hospital Bidding data analysis--rookie from now on

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Do you have the same experience as me: just start to do the hospital bid not long, the effect is not ideal, and then the superior to tell you, do not only price adjustment is the problem, it is the work of price-adjusting staff, as a good bidder, should learn to do data analysis. So I work hard every day to do the report, see statistics, business through the background, bidding backstage, but this is nothing ah, what can be analyzed. Anyway, I read n times, I didn't see anything.

I did not see anything, but I insist to see a variety of backstage, seriously do a variety of reports, plus a variety of bidding SEM exchange group, see a variety of Auction data analysis articles, finally I have a harvest, I also know how the data analysis is how it is! should be analyzed from those places! Here is a brief talk about my rookie experience, Hope for everyone to be helpful (veteran, have said wrong please advise).

The most important thing is to do the bidding-Learn 4 data analysis, and to be skilled.

First: Bounce rate. Bounce rate, the most direct response to your article readability. The jump rate is too low, mainly by the following factors:

1. The search term is irrelevant or not relevant to the landing page.

2. Search terms and matching keywords are too different.

3. Landing page related, but the article marketing and other pieces are missing.

Second: Time period. Time period, can analyze a day morning, afternoon, evening, holiday and so on. After a period of observation, in the user more, dialogue users more cases, more input, the effect is obvious, grasp the opportunity.

Third: the disease type. Disease kind, this point is very key, that disease kind to courtyard more, the cost is low, much invests. The disease kind of dialogue more, to the courtyard less, consume much, have to analyze well is that piece of problem.

Part Four: the region. Area, the last I wrote, is not unimportant, but very important, flexible grasp of the area, can win the whole market. If you do a good job in this area, I have the following suggestions:

1. Within the budget, clear user groups in the region, accurate delivery, do not waste a penny. If you are doing the Guangdong market, you have put the country, it may be too unprofessional, too wasteful!

2. In the case of a province or municipality, if the market is mainly Shenzhen, the place is Guangdong, may be around Guangzhou, Dongguan, Huizhou together, may be the gold development, early in the effect of not knowing the premise, you can vote, but to more analysis, if the hospital, the cost is low, to be more cast. The effect is not ideal, analysis, really do not, directly discard.

3. From the consumption-appointment-to the diagnosis-hospitalization, these four points for analysis, the selection of areas, focus on the transformation of poor areas, abandoned.

The above is the hospital bidding data analysis 4 key points. If you have any understanding or communication, you can contact qq:1138881846. To do a good job of Baidu bidding, is to go through the accumulation of time, not to see a few bidding articles (http://www.dz511.com/forum-53-1.html), what all understand, not so simple! I would like to say that the most important aspect of bidding is data analysis, if you are still staying in the price adjustment , ranking, please adjust the mentality, study hard, or you will be eliminated. Do not know that we are looking at the "recruitment bid" This job requirements, there is no message, almost every company bidding requirements is sensitive to data, data analysis, bidding data analysis how important, you know?