Let your site keep your customers

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If you say something about internet marketing to a business manager 10 years ago, you need to face the other person's confused eyes. However, today, you talk to them about internet marketing, they will not be confused, but will give you feelings. This fully demonstrates that the era of internet marketing has arrived. Many web sites through the optimization brought a high flow, but the traffic went up, but the company consulted the people did not increase how much. This fully demonstrates that some websites are losing a lot of online business opportunities every day. So how do you keep these visitors, and ask, how can your site keep your customers?

The content and structure of the site is the key to retaining customers

Content readability, authority, etc. are the key to the retention of visitors, how to improve the efficiency of the content, from the site structure design began. To do the design of the website structure, on the one hand is the target customer base, on the other hand is the marketing process, analysis of the enterprise target customer base and product characteristics and delivery model, is the hope that the content of the site to meet the needs of major customers; analysis of marketing processes, understanding of major marketing projects and tools, etc., is to be able to Website structure design is to achieve this goal, in the site content planning, mainly for different visitors to design differentiated content, such as general visitors, interest visitors, demand visitors.

Interactive elements to be included in internet marketing

Interaction is the most important part of marketing, site visitors to browse the corporate site, the site needs to provide more means to support "interaction", the phone is only a way, the site needs to be in the eye-catching location of the "contact phone", customer calls are the most valuable, but the number is very limited, and improve very difficult; Instant Messaging will be a good way to browse the site, if you need to know more information, instant Messaging will facilitate communication, but more importantly, companies can actively contact each and every customer browsing the site, which is becoming the main means of network marketing; Web registration can not be ignored However, the site registration is not simply to set up the registration area, but in the customer's access process, by providing more content to meet customer needs, personally think that the Northeast Medical Network (www.hlj120.com.cn) did a good job, for example, in the introduction of male disease impotence, in the introduction of impotence symptoms under the article , as well as the introduction of impotence treatment and patients with impotence precautions and so on related articles. This can meet the needs of users. And so on, can design more content to meet customer needs, customer access to this information, you need to register, but registration needs to change, the registration information into contact information and demand information, in addition to the basic contact information needs of customers to fill out, the rest of the information can be selected by the way to complete, Thus improve the possibility of customer registration and so on, in short, the site visitors to become a real customer, need more interactive way, in addition to the previous introduction, there are: Customer messages, online broadcast, integrated SMS and so on.

Network Marketing goal is to obtain customer information

Many enterprises in the search engine bidding rankings are large, pay attention to the site's traffic. However, the increase in Web site traffic is not the goal, the goal of network marketing is to get more potential customers, with this business goal, the website of the enterprise will have the goal and the strategy, only then may have the more request to the website structure and the function, otherwise just a "profile" website, the content of the website cannot satisfy the customer demand, the website traffic is high , but also can not stay customers, but not access to customer information. It is not difficult to see that support Network Marketing website needs to have the marketing function, namely the website foreground need and the enterprise target market, the business strategy, the marketing process effective match, will originally pass through the personnel transmission marketing information, moves to the website, thus enhances the transmission scope and the efficiency; the background of the website can manage the customer and the content, Managing customer status and providing differentiated content to different customers will greatly improve marketing effectiveness.

Using good customer information to improve network marketing effect

Customer information obtained in a variety of ways is comprised of contact information and requirements information, the information usually obtained is unstructured, not manageable, and needs to be combed into structured information, such as questionnaires, and then consolidated, because a customer can contain multiple contacts, multiple requirements, multiple activities, called Customer lead management, This is to determine whether the opportunity. Generally speaking, the conversion rate of sales opportunities is only 5%, more customer clues need to continue to nurture, the cultivation of the program is to establish a variety of marketing projects, to promote customer participation in order to obtain more information, and then integrated into, and then discriminant is the opportunity, this process for opportunity mining, so the management of customers is to do the contact management, clue management, Activity management and opportunity mining to improve sales.

In this customer-oriented era, the marketing approach is bound to face changes, relying on the effect of sales will drop, based on the search engine network marketing, will become an effective way to obtain customers.

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