Lonely Xiao Dream: Site Image crisis detailed how to appear

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You will find in this article:

What is the site image crisis?

The negative consequences of the image crisis

The way the image crisis appears

How to deal with the image crisis

What is the site image crisis?

Industry friends have heard of the search engine crisis, but for the site image crisis is the first contact bar. The so-called site image crisis refers to the site's page dislocation, the page show ugly, content misleading, the content of another user aversion, the site's comprehensive evaluation of the reduction, and so on, there has been able to hinder the development of the site, and can cause people to the site unfriendly, this is the site image crisis.

When the site image crisis, will be accompanied by the reduction of traffic, site user experience reduction, etc., site efficiency is more obvious, when the image crisis, the effect will be very obvious. For example: If your site is a sales product type site, when the site appears the image crisis, you will see the sales rate will continue to decline, and this phase will be based on the size of the crisis for some time.

It can be said that the site image crisis and search engine crisis impact of the same wide range, the effect is as obvious. Search engine crisis is the user has not entered the site when the crisis occurred, and the site image crisis is when users enter the site after the crisis.

Site image crisis appearance way

Then under what circumstances the site image crisis will be triggered?

1. Site program File Error

When the site program files can not read the site style files (CSS), will appear the site page changed the effect of the page will appear dislocation, style overlap, plate size unreasonable and so on. This is the site's most easily triggered site image crisis, when this situation, will allow users to this site to increase the friendliness.

2. Content with information that can affect the user

For example: when the content of the site with a derogatory user, at the same time, when the vulgar content, the user will see later on this domain name form a kind of "disgust" feeling, such content more and more words, whether it is frequently visited users, or new users of the site, will eventually choose to leave this site, This is the site image crisis in a relatively large situation.

3. Site comprehensive quality reduction

Site comprehensive quality refers to the site of the user's liking, friendliness and the degree of credibility of the page, such as the comprehensive evaluation of the degree. When the overall quality of the site to reduce the amount of traffic, regardless of how high the server quality, will affect the site's network marketing effect. This point is also more difficult to control a point, but also the webmaster are the most easily overlooked point.

Lonely Xiao Dream induction above three points, is the site image of the crisis is more important three points, these three is enough to make your site into a spam site. Please pay attention to the image of the site problem.

So in the presence of site image crisis, how to deal with it?

1. Please always note that the site's style changes

The style of the site will be changed after the initial site image problem, when the site is messy, it is difficult to allow a person to accept, let alone continue to browse the content of the site, this is relatively easy to solve. Lonely Xiao Dream in the design site, once heard Art Master said, site style more appropriate, then the page design will be more beautiful. Then please always optimize your page beautification level, as far as possible so that users feel that the site is so beautiful, not so dirty ...

2. Please check the content to appear unfavorable to the development of the site information

Whether it is a message or a webmaster published content, please pay attention to the standard of your content, when your content writing rigorous, you will find that your content in any place contains the factors that make users like. On this point everyone can imagine, webmaster only for the content and casually write content, no user will be your site to form an impression. Because those content is worthless to the user, the worthless content user will never form a memory. So, the content of the site please rigorous rigorous in rigorous. (this point can see Zac, mouchangqing and other people write content)

3. Always optimize the users you currently have, like you

A site with traffic is not surprising, but you need to have the flow of traffic after the resumption of these traffic again access, while allowing users to like this site. When you do this you will find that you can easily improve the conversion rate of your site, regardless of what you are promoting.

Do marketing, the customer is also need to optimize, then in the network marketing every user you should also need to optimize it, to maintain the loyalty of users, at all times for the sake of users, these can increase the user's credibility of the site, friendly degree. (specifically lonely Xiao Dream is not elaborated in detail)

Site Image crisis No one is concerned, but in the future this issue will need to focus on a problem, when this problem is not a problem, your network marketing effect can be revealed.

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