Love more VCD founder Hu Zhipeo Three degrees venture: set up electrical shop

The former "Standard King", the original love many VCD Mister Hu Zhipeo two times after the failure of entrepreneurship, many people think, "king" will be completely sunk.　　However, the reporter recently learned through the relevant channels, now acting very low-key Hu ZHIPEO has quietly founded an e-commerce enterprise-"I Yes" electrical Mall network, is committed to making brand-name appliances cheaper. Aim at e-commerce founder "I Yes" 1995, Hu Zhipeo founded Zhongshan Love more than electric company, two years to create the Chinese VCD industry brand myth, 1997 is to 210 million yuan to become CCTV advertising "king." 2004, Guangdong Province High Court to misappropriation funds crime and so sentenced to Hu Zhipeo imprisonment 8 years, and fined 250,000 yuan.　　Due to good performance in prison, January 20, 2006, Hu Zhipeo was released on parole. After prison, Hu Zhipeo under the support of Kibaki to create energy-saving lamp brand "color Feast", and by sponsoring the film "The Banquet" successful comeback. But a year later, Hu Zhipeo again suffered "Waterloo".　　September 2007, Colorful feast color energy-saving Technology Co., Ltd. insolvency, enterprise assets after the auction to compensate the workers pay, came tumbling down. "' King ' will sink completely. Many businessmen have expressed similar views to journalists. But after a few months of silence, Hu Zhipeo again to the home appliance industry, founded an E-commerce company. Three degrees of entrepreneurship, Hu ZHIPEO to change the previous two High-profile publicity style, the cautious low-key, almost never in the media did any publicity. Reporters to inquire about, Hu Zhipeo founded the company for Guangzhou Home Appliances Co., Ltd., main professional consumer website-"I Yes" electrical mall network.　　Through the online inquiry, the company was founded in April 2008, located in Guangzhou, Hebei CBD, China Everbright Bank mansion, enterprise type for private-owned enterprises, the legal representative of man-made Hu Zhipeo. According to a familiar insider Hu Zhipeo insiders, Hu germination to do e-commerce ideas, from 2007 he in Guangzhou Chi Xun (a manufacturer of LCD TV drive circuit board enterprise) work experience. "He contacted a large number of domestic electrical manufacturers, found that everyone by traditional channels suppressed, miserable, urgent need to find a new way out, so decided to start a network of electrical appliances. "The reporter also noticed Hu Zhipeo's another identity-------------State industry general manager. Since last year, three consecutive sessions of the electric business, Hu Zhipeo can be seen in this identity and the domestic e-commerce giant sit.　　It is understood that Hing state industry bosses, that is, "Guzhen lighting" founder of Yao Xiaohong, who and Hu Zhipeo exchanges very Benedict. Questioning Taobao model focus on brand-name licensed love learning, business acumen is the insider's evaluation of Hu ZHIPEO. Despite his recent foray into E-commerce, he has a unique view of the field. September 2008, Hu Zhipeo attended the first (Beijing) electric business meeting, on the industry's absolute big-name "Taobao" model raised questions. "Hu Zhipeo that Taobao greatly promoted the industry, accelerated the development of E-commerce in China, but Taobao above thingsA mixed bag, long time must affect its brand image, Hu also predicted that this model will certainly be problematic in the future.　　"said one insider. Because of this, Hu Zhipeo set up "I yes" made it clear that only the sale of brand-name electrical appliances, it is regarded as different from other e-commerce business significant signs. Hu Zhipeo that only brand-name electrical products can give each consumer the best quality of life experience and the most perfect service guarantee, "I yes" suppliers are all manufacturers or manufacturers designated agents and distributors, all goods are through the regular channel procurement, and in person shopping malls to buy goods with the same quality, Enjoy the same after-sales service.　　At the same time through the Internet Direct marketing model, the traditional store high rents and human costs to save, to a more affordable price to provide customers.　　For Na-Hyun appeared at university passionate speech although no longer high-profile publicity, but Hu Zhipeo never hesitate for "I yes" development yell cry, even hesitate to revive sad past. "May, Hu Zhipeo to our school speech, but also called on the intention of the students to join the ' I Yes ' online mall." "Xiao Lin, who has just graduated from the Guangdong University of Foreign languages and foreign trade, said," Hu Zhipeo wears a grey suit and looks very young and gentle. According to Kobayashi, the speech titled "Love More Business," is the first time in the University of Hu Zhipeo "Love More" case analysis of enterprise brand marketing way. "Told how much Love has created the first case of Chinese suspense marketing, the first case of large-scale outdoor advertising investment, as well as the invitation to Jackie Chan and Zhang Yimou to create VCD ads, won CCTV ' King ' and so on, listening to a great harvest. "Kobayashi said," Hu Zhipeo is very open-minded, he said he had gone through heaven and hell, ups and downs, but in any case to thank the world, this society, relatives and friends, but also with the audience to sing a lot of love advertising background music "true hero." ”