Love Wu Ping interview: microblogging is certainly very suitable for marketing

And information technology news March 30, the second annual win the era of March 30 -31 at the Xiamen International Convention and Exhibition Center, the annual meeting for the first time in 2012 held in China's largest global network marketing event , Invited hundreds of industry elites for e-commerce and Internet marketing and other hot topics in-depth discussion. During the meeting, the general manager Wu Youping, who clicked on to love, said in an exclusive interview with Hetex Technology that the future of Internet marketing will be an integrated concept and the integration will be multi-channel.

Wu Youping said that microblogging marketing is a relatively soft marketing, microblogging is currently waiting for the official launch of the official launch platform, so that there are interfaces to receive data, do some optimization. At present love has clicked on Facebook have similar attempts, on average, to take this marketing tool than did not do system docking effect will be higher than 50%.

The following is an interview with Wu Youping Record:

Wu Youping: Hello everyone! Love Click is a company we founded in 2009, and I and another founder, Mr. Shen Yongkang, founded a love-clicking business in Hong Kong. The reason we started was because we saw a lot of systems in the United States and we could not get a good landing in Asia. For example, some optimization systems or advertisement optimization platforms that we searched for before were not greatly expanded here, so we would like to There is great potential in Asia for the optimization and promotion of such advertising systems. So, we started in Hong Kong.

Soon we in Hong Kong accounted for 10% of the entire Internet advertising market share, is also a very good result. We started in mainland China in 2010 and set up branch offices in Beijing, Shenzhen and Shanghai. Now we have seven offices throughout Asia and Beijing, Shanghai and Shenzhen in Hong Kong, Singapore, Taiwan, South Korea and China. Our concept is like this. In fact, some of the large-scale enterprises that we serve well, such as Citibank Group or Estee Lauder Group, after they have done a good job in Hong Kong, we can do Singapore again and again to the mainland. Therefore, , Through our optimization platform, you can come into contact with many different channels of media, such as search engine media, some advertising platform, the audience platform, and even later we will do the mobile platform, weibo platform, we just follow each Web site, all of these effects are chased out, we can use some of our optimized processes and tools to enhance these effects, to provide our customers some better value-added services. So, we are probably doing such a business.

And news network: You just said that now the Chinese market is still relatively blank in this area, in such a state, relatively few enter the business. After we enter this market, have you ever thought that it will cause some companies to follow suit or imitate it?

Wu Youping: The pace of starting a business in mainland China is still very fast, so as soon as they know this concept, a group of companies soon come out. But in turn this is also a good thing for us. In fact, the whole industry is pushing the industry of Internet advertising technology. Therefore, we think that in this industry, the future development will be very good. why? Because everyone is talking about the same thing, but the former advertisers may be the place to buy. Today I have seen some so-called advertisements in Sina and Sohu. I will not be using these advertisements in fixed time Location purchased, maybe we through a number of target groups, targeted to the crowd to put. Or search advertising, we used to see only the last conversion where, in fact, the cost of this and the last click channel channel conversion, before we will count this thing, but now we see is a little more, how to cause a person's Buy interest, it has no conversion, of course, is a very clear KPI, but if we want to enlarge the amount of words, in fact, you have to look at some of the previous conversion path, the logic of conversion is what? So, we can put some of the money we put into effective aspects. We have chased out the entire conversion path, so we all know where advertising is most effective. So, we hope that through this technology, we can show our customers that the data can tell you where to put it.

And News Network: Our company is based on technology, we also need to find a suitable platform, as you just said, we will have plans to enter the various platforms, microblogging Ye Hao. So you think Microblogging itself suitable for marketing it?

Wu Youping: I think Microblogging is certainly very suitable for marketing, because it has already done in the company itself. But this marketing may be some traditional display ads or search advertising is not the same, it is a relatively soft marketing. We are now waiting for the official microblogging launch platform, so that we have an interface to receive the data they put on, and then do some optimization, we have a similar foreign cooperation system and facebook, but we are in the country Advertising system to open their KPIs. Because the KPI means these advertising platforms, I do not have to communicate with them every single order, through the system we can pass back a lot of data back through which we can find how to put will be more effective, which we will get through later one thing. Now the first step in the mainland to do this is Baidu and Google already have this KPI system, we see like second-tier small and medium-sized search engine, such as Sogou will also open these KPIs, advertising system, like google below an ad trading platform called adx, will be launched in April, these are some of the major advertising platform we can go to the interface, qq also said the fourth quarter will push a similar advertising platform, Taobao also pushed a similar Advertising platform. Equal to say that after the Internet traffic, has been concentrated in many different systems, let us go get it. So, as a client, this is a big aspect.

And News Network: If the platform and more, we will not be limited to Weibo.

Wu Youping: Yes, it will not be limited to Weibo. I think after the Internet marketing is really an integrated concept, the concept of such integration is multi-channel, you do not know where the user, he may go to search after reading the micro-Bo, after reading the site to see and see , How do you locate this crowd, through the data to locate this crowd. So, we want to get through different channels to target those people with data and our cookies' records.

And News Network: You just said that a similar experiment on Facebook is the experimental stage?

Wu Youping: We have a lot of services are running.

And News Network: What about the effect?

Wu Youping: On average, it will be more than 50% higher than the effect that we have not done system docking. In fact, search engines were the same. In the past, when we first came to China in 2010, we did not say that we used some advertisements Key management system to do, when I remember there are some customers told me that there is a 22-person team to control on the line, why do we have to give some of the system to manage it? Now I can tell my clients that because we use this system management, this management cost far more than you create a team. The reason is that in fact we can manage a lot of bare metal through the system very easily and we can make every client find us in the network can improve 50% or even 100% of the effect and turn into customer's money to us Is a tiny amount that is insignificant, but the added value of their promotion is great.

And news network: a million Lee.

Wu Youping: Yes, that's it. Therefore, with this platform for the cooperation of advertising is the future direction, we will put to a more effective place, not to say that because the previous investment in Internet advertising, as long as the boss can see it, but not now, and now Look at the effect, because as Internet technologies become more mature, in fact, this demand is clear, we all want to do more sales and transactions through the Internet.

And News Network: Thank you, Mr. Wu.