Market segments: Small and medium sized tourism websites stand out as a tool

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With the continuous improvement of people's living standards, the demand for tourism is more and more strong, leading to more and more tourism sites, in the niche of an article "glimpse: From the Distribution Analysis Tour site competition," has been through data and pictures illustrate the current travel site fierce competition. Today, the niche wants to discuss with you how to differentiate the small and medium sized tourism websites from the market segments.

Small and medium sized tourism websites have a fatal disadvantage, that is, insufficient funds. We can not like leisurely, passers-by this powerful tourism site, to be able to cover the global scope of content, and each scenic spot can provide unique content. What we can do is to use our strength in one place, to get out of our own way in the market segment.

Because I operate the Web site is a travel network, through the market segments of the operation and optimization, at present in the SEO and brand marketing has achieved good results, the site turnover is increasing daily, we can go to check. So the next analysis will be based on the tourism network as an example, hoping to help you better understand the power of market segments.

In the market segment above, we need to do several aspects of work: target positioning, keyword distribution optimization, content optimization, product optimization, promotion and optimization.

First, target positioning

Niche market, target positioning is relatively easy. For small and medium-sized tourism sites, the proposed "single point to focus on destination" type of tourism products as the target location, the "single origin" is the best of their own resources and networking areas. For example, Poly-road tourism network is "Chengdu to focus on the destination", because our base is in Chengdu.

Second, keyword distribution optimization

Keyword distribution optimization needs to focus on the "key destination", do not see where the more popular to do what keywords. The "key destination" here should be a destination with a large profit and a relatively low degree of competition. For example, the travel network has two most typical destinations: Jiuzhaigou, Emei Shan, which "Jiuzhaigou" profit is very large, "Emei Shan" can make money, and low competition.

In addition, the "key destination" keyword distribution can not be equally, must be based on the tourist search volume, industry competition, profit margins, operational risk and other aspects of a comprehensive measurement, listed ladder-type keywords, and for different keywords, give different recommendations (such as whether or not to add a whole station chain, whether the homepage recommended, Whether it appears reasonably in title.

Third, content optimization

Content optimization is mainly around the "key destination", content optimization, can be around the "eat live travel shopping" the six major elements of tourism, which in the "line" and "travel" in these two areas must be combined with the origin of content expansion, can effectively guide users into the product page. Recommend the use of articles, travel notes, Introduction system, attractions system, etc., the integration of content.

The content of each "priority destination" is best consistent, for example, to write Jiuzhaigou content, then to the Jiuzhaigou to eat and live travel to pay attention to the weather and so on a series of content to be written out, and between each other to add within the chain, but also have a total page to cover these content. For visitors, a systematic content system, can greatly improve the trust degree.

Product optimization

Product optimization to do more without miscellaneous. This means that a destination can add multiple products, and try to avoid too little product destination. Because a tourist line often contains multiple destinations, so we do not have to avoid a line can only belong to a key destination, as long as the product between the destination is differentiated, you can make users feel that the product is rich rather than the product is very messy.

V. Promotion of optimization

Promotion optimization is divided into two stages, the first stage is the site just started a year, in this year do not expect natural optimization can create a lot of traffic for the site, we should focus on paying for the promotion (such as bidding, network union, buy advertising, etc.); general normal do stand after a year, the site has some weight accumulation, this time, We can make great efforts in natural optimization, while bidding depends on the operating conditions of the site.

Under the premise of market segmentation, small and medium sized tourism websites do not need to be exhaustive, so they must be able to stand out from one or several destinations.

This article starts in A5, reprint please indicate the source. Please pay attention to the http://www.jutuw.com tourism network, the niche will continue to share the small and medium sized tourism website how to Excel.