Mobile ad Products "Ed aggregation platform"

"TechWeb Report" May 23 news, the domestic digital marketing company Edersch (Adsage) today released real-time auction (RTB) mode of mobile advertising products "Ed aggregation platform."

It is reported that real-time bidding is a technology that utilizes third-party technology to evaluate and bid on millions of web sites for each user to display their behavior. Ed polymerization platform integrates the Mobisage, Admob, and many other mobile advertising platform resources, and use real-time bidding for platform products to make a comparison assessment, so that customers choose mobile advertising tools.

Edersch CEO Zhaohui said that real-time bidding technology abroad has been more mature, but in the domestic mobile advertising market is still just beginning, in the most elementary stage of development.

But he thinks, in the future domestic mobile advertisement market, the technology development will raise the revenue efficiency greatly, in this environment, the real-time auction technology can take root development in the Chinese market, the advertisement user's interactive value will be widely excavated.

Data show that Edersch was founded in 2007, mainly for Microsoft, Yahoo, Facebook and some international 4 companies to provide advertising optimization products and software development services. Edersch also launched the mobile ad platform Mobisage in 2010. In 2011, September won a round of investment of 20 million U.S. dollars. (Chuck)