Natural rankings and bidders who have a high number of clicks

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Have you ever considered that when a searcher searches for a keyword, the search results will point to the keyword AD, and why not the keyword ad? or more broadly, what specific people are going to click on the keyword ads and which aren't? will have this idea to write this article is mainly because once a customer asked us to inform They think that if there is a business demand will point to the keyword ads, because know that those are manufacturers, but find reports, looking for materials, will point to select the natural search results.

Customers with this argument to query the effectiveness of SEO? Okay, this argument seems to have its rationality, but ignores an important factor, that is, many "click on the keyword ads people do not have a strong understanding that it is advertising." Users do not like to click Ads, this is a common phenomenon, which is why even the point of reading rate at first high keyword advertising now also fell to only about 5% of the number.

But we think about it again. Well, people looking for materials are not going to click on the keyword ads? Since it is to look for materials or make reports, the carpet-type search is inevitable, the answer can certainly be denied. Such users of course will also point to the selection of keyword ads. The other thing is that people with business needs don't pick natural search results?

We agreed that, before there is business demand or the construction of the practice of the purchase behavior must have a survey of this commodity process, the process of purchasing a decision is not to find the goods, then purchase, so simple, and must also understand the product, and, if the natural search results are also presented on the business demand side of the site, Do you think he will? The answer is yes. For example, someone who wanted to travel to Guam, when he was searching for the keyword "Guam", the search results presented the "Guam Tourism Network XX Tour Club", do you say he will be able to choose a high? Our client's suspicions, in addition to the arguments we put forward, were also a phenomenon. Because they have bought "Sabah" the word of the keyword ads, the result of "Sabah" this keyword suddenly presented in the Yahoo home page of the "Hot", which formed a sudden increase in the number of points selected, but there is no corresponding increase in the amount of calls. What kind of phenomenon does this represent? " The person who chooses the keyword advertisement is not necessarily the person who directly wants to buy the goods.

That's right! So summing up the above arguments we can boil down to a few results:

We can't tell which users will click on the keyword ads, which will pick the natural search results, and those who click on the keyword ads are not necessarily the people who have decided to buy the product; the person who purchases the product may also click on the keyword ads and the natural search results. However, the natural search results of the point reading rate than the keyword ads high several times, then your choice?

This article from: Dongguan SEO www.tseoo.com reprint need to indicate.