The popularity of the internet, so that many of the general public to carry out the internet industry. Because of this trend, many enterprises want to have their own business card on the Internet, they want to marketing themselves on the Internet, sales of their own products. But how many corporate websites are in the business? Guardian today from the company's official website This topic to cut to the point of view: Network Marketers whether you pay attention to their own official website operation.
Believe that in this era of rapid development of the Internet, any enterprise has the meaning of access to the Internet, whether it is to find network companies or their own network department, their own corporate official website is necessary. Even if the official website doesn't say anything about the problem (or if it doesn't bring in sales), at least it has a business card on the Internet. But how many enterprises pay attention to the official website operation? What's the reason?
(The picture has nothing to do with the subject of this article.)
One: The company's official website is just a network business card.
Most of the establishment of corporate website is trendy, because other enterprises have a website, I should have. Although money has been built up, it has not been maintained or maintained. Even some of the site companies do not belong to the company, but also sad.
Two: The official website does not have the direct benefit, also does not do.
Some enterprises to do their own official website, may also have some updates, but this official website does not bring direct income (transaction behavior), and this official website also need to maintain, to pay some funds. Slowly can not go on, put there, this is also a lot of corporate website is not updated for a long time.
A lot of corporate website is also because of a momentary impulse to establish, and then after a period of time slowly forgotten. In particular, some small enterprises have no energy to operate this official website. Or they are more focused on the platform. Create an official blog, open an official microblog, or open a Taobao store. Guardian that we are not seriously value the role of the official website, for enterprises, do not pay attention to the operation of the official website has three sins.
One: They are smashing the signs of the enterprise.
Just also said, the corporate website is a network of business cards, the official website from the side of their own enterprises present in front of others. If you do not indirectly also show that the enterprise has a big problem, then how to cooperate, how to trade profit? Like a selling space, their own official website open very slowly, often by traffic attacks hang off, how many users dare to buy your space?
Second: The official website operation is also the operation of the enterprise.
Official website is an enterprise on the Internet endorsement platform, official online information can let users (customers) better understanding of enterprise dynamics. And many of the company's official website has not been updated for a long time, many companies even have false news, or some business official online do a lot of irrelevant content. This kind of behavior directly reflects the problem of the enterprise. Does the website operator and the enterprise operation really have nothing to do?
Third: The official website is own, the platform is only auxiliary.
Micro-Bo and micro-letter platform, such as the rise of many companies do make a lot of profits, many enterprises like to use the platform to carry out their own promotion, to marketing. However, there is a very important problem is that your business needs to develop for a long time, then you definitely need to build your own platform. Or the enterprise must have its own official information. Only the brand can be more deeply rooted in the public, can have a better reputation. (This section is relatively large, only representative of the Guardian Kun view)
The website operator, or the enterprise's network spokesperson, everyone in the enterprise's marketing at the same time pay attention to the official image of the enterprise, pay attention to the authority of the enterprise. Just like Weibo certification, this certification represents an authority. Just like you are ordinary people, you can talk about nothing, but as a business, you need to be responsible for what you say. Guardian writing this article is only for the enterprise network marketers a suggestion: we manage their own corporate website, Iron also need their own hard.
This article Guardian Kun writes, originates from http://bbs.zhanyipai.net/forum-165-1.html. Communicate with each other and make progress together.
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