Nielsen report: Online video site Unstoppable

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In a recent report, Nielsen Online has conducted an in-depth study of the impact of social media and video sites on the internet and online advertising markets over the past few years, highlighting in particular the current economic backdrop. Nielsen says people spend 2000% more time on video sites, while U.S. users visiting video sites such as YouTube and Hulu are up 339%.

In the economy, some sectors, including retail, automotive and financial services, have significantly reduced online advertising spending. On the other hand, online advertising spending in the pharmaceutical industry is increasing.

Online video and social networking sites

Nielsen says the popularity of video sites will attract more advertisers. As for social media, "even the smartest marketers in the world can't find an ideal profit model." But Nielsen is optimistic about how Twitter and other social networking sites can break the barriers between brands and consumers.

With the current social networking hotspot, Nielsen finds MySpace is now behind Facebook and Twitter. In March, Twitter was even more popular than Facebook.

Users who use video sites have actually surpassed the number of new social networking sites, Nielsen said online. But social-networking users are also up 87% from 2003, with a 883% increase in participation time.

Nielsen also found that in 2008 the number of users using mobile phones to access social networking sites increased twice times, and the MySpace CEO wanted to use the trend to restore some power in the social networking site.

Focus: Young moms prefer social networking sites

Young moms have some interesting features that they like to visit social networking sites and blogs and are more likely to update their blogs.

In this regard, Nelson's "Merrill Lynch (note: Motrin, a fever medicine) mother" phenomenon of in-depth analysis. Many moms think that Merrill's ads give people a commanding sense and quickly change the way they think about the company. As soon as they aired, the ads caught the attention of Twitter users, bloggers and moms, and were linked to the words ' backlash ', ' offensive ' (offensive).