Novice Communication: Website Optimization basic knowledge Text tutorial popularization

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Bosses always want their website keywords in Baidu to reach the home page position. Even if they don't care what you're going to do, they'll be happy with the rankings. I contacted a boss who came to me to help optimize their site. I asked him how he wanted to achieve a psychological expectation through optimization. He said I want to search our name in Baidu, can easily find our website. My heart is thinking, so simple, psychological secretly happy. In fact, the boss will say the reason is because the boss does not understand, but I understand that this is not SEO, real seo is not just this point. It also reflects the bosses ' mistaken understanding of optimization.

Now many people have heard of SEO, know that you can not bid and through the free method can help corporate website to improve keyword rankings, improve order transformation. This reminds me of my own experience, some time ago, a company in Pudong found me, they are warm. First a department manager to find me, said the past to talk about the optimization of things, I spent 1 hours from Hongqiao to take the subway to Zhangjiang.

After meeting, I talked with the boss about one hours, the end of the time, I asked him, Zhang always you in the end there is no heart of an expectation, want to achieve through optimization what kind of goal? He said I have no concept!! Later he proposed to call the General Manager and deputy general Manager, we will open a meeting. I also agreed, well, the result of the other party completely do not understand SEO, strictly speaking should be three do not understand. They seem to think that SEO is an "internal relationship" to the black-box operation. I say that's not the case. The other side asked me, you are not very related to Baidu, otherwise how do you put up the rankings? There are free to do the ranking method? is not Baidu promotion?

At this point, I cannot answer a series of questions. Because I know they're still a long way off. Just after 3 hours of talking, they said, "Let me go back, and they have to think for themselves." I laugh. White Blind half a day of kung Fu.

In response to these problems, I explain to you today the specific process, such as what is SEO what is the basic work of SEO.

First of all, SEO is divided into stations and outside the two major areas.

One, station optimization

1, website title, Description, keywords

The most important thing here is title, the other two labels have not had the original results.

Therefore, when we do website optimization, we can write our target words in the title, the more important the more forward.

Key words: Not too much, generally 3-5. Remember to stack.

Description: The same need to emphasize or not stack, but we still need to write carefully, because this part of the Search engine results page will be displayed to the user, so the content for users is still very useful.

2, navigation optimization

Crumbs of the setting is every qualified SEO will experience something. The breadcrumbs can help us show the current path to the user and provide a way for spiders to crawl. This is also very necessary.

Another is the site do not stack back to the chain of things.

I've seen some friends like to put their own site keywords at the end of the page, and then add hyperlinks to the home page.

In fact, this is very undesirable. Why?

First, to do so, the search engine spiders can not play any role, but will make spiders do not understand the East and the West, because spiders do not know what you want to do, obviously here is already home, but also superfluous!

Second, it violates the "user experience" that Baidu often advocates. In this way, the contents of this change to "Contact us", "complaint proposal" and so on, is very advantageous and greater than the former. You will understand when you feel it.

3. Picture optimization

Picture optimization of the content is very small, mainly the image of the Alt attribute added. You can search the Internet for the use of ALT tags.

4. Internal chain optimization

The so-called inner chain optimization refers to, for example, the key words in the article, the form of anchor text linked to the page should be the keyword. But remember that a lot of use of the same word, you can make the word richer, it will appear more natural.

In-station optimization also includes code optimization, structural optimization, and so on. No more introductions here. Let's look at the outside of the station to optimize the content.

Second, outside the station optimization

1, the quality of the chain is greater than the quantity.

A long time ago, the method of dying here is no longer long-winded.

I told you so, you send a chain every day, it does not matter, as long as you send a good, hair of the appropriate, the other side OK, it can be completely.

If you do qunfa every day, though thousands of links look good. But it's no use. Times have changed!

In addition, if you have a good literary talent, you can choose to contribute, such as A5 such a relatively large more authoritative platform, is completely your ability to stretch a good opportunity. Take advantage of this platform and write your good article. Then everyone to reprint, is not more than you make QUNFA.

Third, Links

Why do I have to take out the friendship link alone.

Because in the current "big situation", friendship link is our only one can be determined to do outside the chain, but also a very effective outside the chain.

Isn't that right?

If your chain is always out of the issue, if you feel that the chain is very difficult to do. Then you concentrate on doing your content, do your friendship link.

In the end, today I share with you some of your work experience, I hope you can realize something. Then I will be very relieved. Leave the site http://www.lieri999.com/, I hope you can reprint the reservation, thank you.