On the development of shopping rebate website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, with the vigorous development of e-commerce in China, the rise of a large number of online shopping malls, along with it also led to the emergence of a huge amount of shop rebate site, such sites have to let consumers see the eye, the number of such a huge amount of shopping rebate site survival, the author for your simple analysis

A, shopping rebate website history

Shopping Rebate NET (hereinafter referred to as rebate net) Its essence is a CPS advertising model, that is, the site for the merchants to promote goods, and then according to the agreed ratio, from the turnover of the Settlement Commission, this model in Taobao known as "Taobao Guest." In fact, Taobao customers throughout the entire Taobao (including the day Cat Mall) The development process, played a very big role in promoting. Of course, it also for the vast number of Taobao customers to provide a platform for making money, can be said to be a winning model.

After that, some people will play the CPS model to the extreme, the transaction Commission to take part in the share with the buyer to attract more buyers from their own promotional links to buy goods, so far, the return of the network came into being. Such a return to the net to reach the merchants, Taobao Alliance, Taobao customers, buyers of the multi-party, development is very rapid. Rebate sites everywhere, and even many portals have opened up an independent shopping rebate channel, it can be seen that the profit is quite abundant.

Second, shopping rebate website Status quo

After several years of development, rebate network industry also appeared a lot of problems.

1, the buyer's Opinion: Rebate network threshold is lower, the quality of the site operators are good and bad, easy to appear services, rebate funds, such as the settlement is not timely, and even the presence of direct shutdown of the station disappeared, consumers have no door complaints.

2, the alliance's opinion: the Alliance for Taobao customers to provide services, monthly settlement of huge commissions, the union did not directly derive benefits from it.

3, non-rebate Taobao guest opinion: They feel that the rebate Taobao customers do not actually promote the work, but obtained a large number of promotional commissions, rob their share, rebate category Taobao customers are industry borers.

4, the seller's biggest opinion: Smart buyers will often first in Taobao pick good goods, cut the price, and then from the rebate net purchase order. Therefore, for the seller, this is clearly a common transaction, not to become a promotional transaction, the promotion of their own costs in vain dozen water drift.

According to the above situation, Taobao Alliance has made a series of adjustments:

1, the recovery of a large number of small and medium-sized Taobao customers API, S8 search, cross-shop clearing and other permissions, greatly improve the rebate network operating threshold, which led to the industry big shuffle, a lot of small micro-sites close to closure.

2, Taobao customers receive a monthly commission of 10% of Technical services, prohibit the return of the net to provide users with cash rebate services, the proposal through Taobao collection of treasure settlement, and Taobao can get 7% handling fees. The vast number of rebate Taobao guests enjoy 17% of the "value-added tax" treatment, which greatly compressed the profit margins of the return network.

3, the return of the Search service network has made strict restrictions, so that its users to provide services become very limited.

4, to participate in Taobao promotion sellers to provide interface, sellers can choose whether to accept rebate link.

After several rounds of the big shuffle, many small and medium-sized Taobao customers were forced out. Now, a API+S8 search privileges Taobao Guest account has been valuable. In the A5 trading area, a rebate website with tens of thousands of users and API+S8 search rights has already marked a 7-digit high price, with rare objects.

Third, shopping rebate website development

In this context, the vast grassroots rebate site long should go? Due to the return of the network generally use a limited number of those rebate template procedures, so the site is highly similar to the content of the lack of original, search engines are generally not friendly to such sites, so the rebate network or to the content and service more new, to provide more users need services, Enhance user stickiness.

1, adjust the website structure and content, make the data personalization, improve the turnover rate of the website merchandise. Add more new ideas, after all, people will be aesthetic fatigue, search engines do not like the same.

2, change the site positioning, from the original single to provide shopping rebate, to guide + rebate mode of development. Actively guide users to adapt to the new shopping model, from the search URL to search keywords or only in-Station merchandise shopping rebate.

3, to provide users with flexible and convenient commodity information to share the explosive material channels, and to share effective merchandise information users to give appropriate incentives to encourage more users to participate in sharing information. This not only enriches the content of the website, but also enhances the user's viscosity.

4, the use of data cloud technology, so that more small and medium-sized rebate Network commodity information can be shared in common, give full play to the collective power.

5, do not hang in a tree, the introduction of more alliances and businesses, each alliance and merchants have their own characteristics, can let users have more choice of space.

The development of each industry will experience twists and turns, only perseverance, and flexibility of the strong to laugh to the last. Since you can't change the environment, you can only adapt to the environment.

This article originates from the Ghost System House (http://www.52computer.com), respects the author Labor achievement, please indicate the source when the reprint, thanks.