On the strategy of SEO keyword planning

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SEO work has not been as mysterious as the previous two years, the development of domestic SEO is increasingly rapid. Especially since 2007, because of the importance of search engine marketing, SEO technology is gradually mature.

Generally speaking, the content of SEO work starts from the following points:

1. Analyze the basic information of the website.

2. Key words planning.

3. Internal adjustment of the website.

4. Website promotion.

5. Track the optimization effect and adjust.

Among them, and keyword planning for the heavy, the correct choice of keyword is directly related to the success of the SEO work, but also the Web site traffic can be promoted by the key to SEO work. Keyword planning mainly from the following points:

1. Select keywords.

This side of the choice of keywords, is the choice of the site's core keywords. In general, it is by understanding the characteristics of the industry, according to the general thinking concept may be appropriate keywords; Investigate the search habits of friends or friends on the Internet, and observe the competition sites in the same industry, record what they are based on what keyword as the main, as a reference. For example, site www.acedog.com The first thing to think about is the product, such as "Domain name registration" "Virtual Host" "Enterprise Mailbox" "Website construction" "Server hosting" "Host rental" These keywords daily search volume is huge, if you can get a good ranking in this keyword, You can certainly introduce good traffic to improve the conversion rate of online sales. Therefore, the competition of these keywords is very fierce, the operation on the implementation of the difficulty is also relatively high. In view of this type of words there is fierce competition and the user search purposes are ambiguous and other factors, so we generally do not choose to operate this type of keyword. Should be the product sales to the region, brand and other factors are taken into account; This is the second step in our key planning to confirm the keywords.

2. Confirm the key words.

After the keyword selection is finished, the next step is to list the selected keywords and expand the relevant keywords. Keyword selection is a strategic work, need to choose from a number of key words listed in the appropriate. We can use the search engine to provide "related search" to find the relevant keywords. Can also be based on search engine to provide keyword selection tool to generate expanded keywords, such as Google's Google Adwords. Can also be asked around the internet search habits and other ways to understand the corresponding expansion of the key words.

Take the keyword "virtual host" for example:

Regional keywords: Beijing virtual host, Guangzhou virtual host, Shanghai, such as virtual host.

Type keywords: dual-line virtual host, Telecom virtual host, Netcom virtual host, virtual host space, virtual host provider.

User behavior Keywords: virtual host purchase, virtual host price, free virtual host, virtual host trial.

After learning to expand the key words, the next is to expand the key words for the corresponding analysis, in general, that is, keyword search volume analysis. For those who search a small number of keywords, you get ranked easy, but the flow by this ranking is very small, so basically useless. Like the website www.rsl.net.cn, the keyword "host Agent", the following is the total number of visits from this keyword in March:

You can see that the traffic is very small, so the analysis of keyword access is a very important step, we generally through Baidu Index query (http://index.baidu.com/) and Google keyword tools (https://adwords.google.cn/ select/keywordtoolexternal) to analyze the amount of traffic. Finally choose the most appropriate keyword.

The most efficient keywords are those that compete with the least number of pages and are searched most frequently by the user. So we are in the keyword planning, we should do a detailed survey, listing the combination of both the best performance after the key words, and the content of the site embodies these keywords!