Optimize the content of the site three details to meet user needs

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Optimization of the site can be divided into station optimization, outside the station optimization of these two large work, outside the station optimization is the main release of the chain and exchange friends chain, while the optimization of the station to take into account the structure of good site optimization and content optimization. The site content optimization is the most important, a site does not have quality site content, is not able to attract a large number of users, but the site content optimization is very high, it is necessary to take into account the search for users, so many stationmaster are very headache.

Many webmaster blindly believe that the site content to be original to meet the needs of users, but I do not agree with the site content of a website in fact, as long as a good three details can meet the needs of the general user. What are the three details? The following is a brief analysis of the author and you.

Detail one: Let the boring text content become more vivid, rich

The content of the website is mainly text content, except those picture station exception. The benefits of using text content can use SEO technology to improve the ranking of a website keyword, but the disadvantage is that the text content will often be duplicated with the content of other sites, but the content of pure text will make users feel very tired, resulting in visual fatigue. Therefore, the first detail of website content optimization is to make the boring text content become more vivid and rich.

How can we achieve this requirement? Enrich the content of the site is not difficult, and now many users are more picky, they have no patience to read the content of pure text, we can aim at this a psychological, to insert pictures, food to enrich the content of the article, as the following image of the Baidu experience:

By inserting a variety of interesting, descriptive pictures, can let the user no longer the line of sight no longer simply stay in the text, this can increase the attraction of the article to users, to meet the user's reading needs.

Details of the second: the content of the site to close to life, close to users

Update site content is very skilled, a lot of webmaster think as long as the article is original, high technical content is good website content. But this content is often not popular with users. We need to know that many users come to the site are with curiosity and demand to visit, browse, they often want to get a little about life or some of the pain of the information solution, we should seize this point to the user's heart to optimize the content of the site.

In order to achieve this goal, we can choose to update some close to life, close to the user's website content, the most common is the question-and-answer article. By editing a number of questions and answers in the form of articles to provide users, so that users can be placed in a question and answer forum, all the questions can be solved, the following figure is a specific example:

A large number of updates to these articles can allow users to get more practical, close to life information, so that will truly meet the needs of users, which is why Baidu experience, Baidu know these solutions platform so popular with users of one of the reasons.

Detail three: Provide humanized operation, increase user's reading experience

In addition to the site content itself, we should also pay attention to some other operational details. Now many large Web sites will provide some convenient and simple features for users to use, for example, the most common one-button reprint articles, a key to share articles, these simple features will bring unexpected results to your site, like the author of a food station, the same as the user to provide the text can be enlarged, Reduce or change the background color features:

Although this function is very simple, but for users, this is undoubtedly extremely user-friendly operation, which can greatly enhance the user's reading experience, enhance the user's stickiness to the site.

Site content is the core of the site, webmaster must not ignore the content of the site optimization, must be to meet the needs of users to update the direction of the content, and constantly improve the details, rich content, so as to make more users trust, love your site. This article is designed for http://www.guojunbjbj.com feeds, hope to reprint a friend plus a link, thank you for your support!