Peng Yuting: Details the launch of enterprise network display advertisement

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Know the network advertising friends know that online advertising is divided into many kinds of ads, such as CPM, CPA, CPC, CPS, etc. are our most common to several types of online advertising forms, today Peng Yuting to discuss with you are monthly display ads, a now almost extinct form of the launch. Monthly network display advertising should be very popular in the previous few years, large and small sites will be pulled to a variety of monthly advertising hang money, but I did not experience the kind of good things, a little regret. Recently, while for a friend to analyze the effectiveness of online advertising opportunities, a good look at some of the small and medium-sized enterprises on the network advertising, think there are a lot of misunderstanding, the following one analysis, if there are other views, welcome and Peng Yuting exchanges.

Views of SMEs:

1, put on a monthly display ads than other types of advertising cost-effective

Original intention: Suppose a station IP is 10,000/day, enterprises in this site to put a banner advertising products, he will think that at least a large number of people see his ads every day, and so on after the click on how much, how many people buy his products is something, although now others do not click, but does not mean that the future does not click.

Thinking: This is the purpose of the delivery of an ambiguous case, in the end which kind of network advertising form the most suitable for us, we put online advertising purposes is what these very key issues do not get clear on the blind launch of the monthly display ads. For the site is quite satisfied with the owner, because as long as we launch, the site owner of the site every day how much traffic, how popular, there is no one clicks on our ads he did not worry, he knows we are amateur.

2, network advertising effect does not care, data analysis is not important

Original intention: Each other's website daily traffic is very high, Alexa ranking is also good, is the industry's leading site, anyway, I will continue to cast on the above. For data analysis is not the most important, as long as my product ads put up I am satisfied.

Thinking: Alexa rankings can be brushed up, false flow data can also be brushed up, why take this to refer to it? What about the industry's leading website? How much downloads and sales can this website bring to our products? Maybe this is the most important thing that we put online advertising, moreover, since it is the industry's leading website, the monthly price is naturally very expensive, if can not bring effective sales, everything is empty talk.

Due to the limited space, Peng Yuting the above two have a relatively serious problem. In addition, Peng Yuting to the small and medium Enterprises Network display advertising has the following suggestions, as a way to encourage those who are launching a monthly subscription ads friends:

1, the purpose of the display of advertising

I have summed up 3 objectives: To promote the brand, promotional activities to promote, sell products. Before we put online advertising must understand what this stage of the network advertising is to do. Here, Peng Yuting recommended that small and medium-sized enterprises try to sell products for the purpose of sales to promote the brand.

2, Selected launch platform

This needs to be familiar with the user base of our products, what is their usual online behavior, and which kind of website gathers such a lot of people. Grasp these places, we can have a targeted choice for our launch platform.

3, advertising Creative

For the display of advertising, picture creative and copy creative is particularly important, because we want to let people click on ads, so that can produce sales, otherwise everything is empty talk.

4, network advertising effect monitoring

Regular detection of our launch platform, first from our product download volume, sales to see how the effect, and then according to the actual situation to select a better platform, the effect of the replacement of all bad. So repeatedly, we will be more and more online advertising.

5, the content of the site itself, experience degree

Perfect their own website content, enhance the interaction between users and the site, improve the user experience is also very important, users can click on our ads, whether he is interested in our pictures or products, our site should be as much as possible to retain him. I found that some of the products launched the product ads click to download the page, the user is not aware of the situation is not easy to download. In situations like this, adding some product introductions, inflammatory language or pictures is more likely to allow users to download or buy our products.

More or less is Peng Yuting on the Enterprise network display advertising on some of the views and suggestions, hope to have a bit of help for everyone, but also hope that everyone enthusiastically join the network to promote the discussion 3 groups: 76943601, together to explore solutions to problems.

Author information: Blue Beacon team member Peng Yuting, Network Marketing Promotion (www.jrchen.cn) blogger. Welcome to free of charge to reproduce the original blogger articles, please retain the author information.