"Pseudo cold incident" think of SEO Professional

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The last three days have been a fever, the first reaction is a cold. So buy fever medicine, anti-virus impact, anti-inflammatory drugs or something. Still not assured that the family will help me to bind the wet towel, rubbing alcohol, scraping, and so the use of the also used, I simply became an experimental product. And last night finally can't afford to toss, ran to the hospital. The doctor asked a few simple questions, then said that it is not a cold, but tonsil purulent, cure the cold drugs and methods are useless!

In this incident, I quickly thought of the professionalism of SEO. In the SEO practice, found that many business site friends are often too confident, always think they can handle search engine optimization. Here are a few examples to think of.

There is a chemical products enterprises, in the call to me after consulting, I simply pointed out that his site some of the deficiencies, such as the homepage full screen animation and so on. So he did not contact me further, he hung up on the phone and began to figure out how to improve. Anyway, he listened to my simple analysis, I think SEO is not so. After a few days, quickly I found his site revision, the animation does not, but the structure of the site is still a beach of confusion, than the previous search engine like!

There is a more amusing example, a comrade who makes a plane ticket, he is always on the technology with incomparable interest, after a very long time he decided that he has been very understanding of SEO, he felt that his site's ranking does not go, the biggest reason is that the keyword density is not enough, so began desperately heap, in the title, description, Alt, Text, the top of the lower part can not let go. When he finished all this, it was not long before his site was finished in Google.

Including my previous mention of the mobile era of the official site, they think that SEO is too unworthy to mention, too small paediatric things, but change the title to change the description of the trick. So they can not help, they also want to play a bit, the results of what is done? It's been almost a year now, and Moveage.com still hasn't been out of Google's prison.

I used to keep track of some salesman phone marketing effect, found that many companies, especially IT companies, a lot of the first to hear the search engine optimization, and even said to the salesman: "SEO What technology ah, we can develop a search engine." There is no need for you to serve. Our programmers and technicians are much more powerful than those of your company! "And if you go to see the websites of these companies, it really can be compared with today's power station platform to build!"

Such cases, in the past two years, I am afraid of countless. I write these things, actually want to illustrate a point of view: Search engine optimization, it is a very professional network marketing technology and philosophy. There is no long-term focus on search engines and corresponding technology research, there is no certain accumulation of experience and knowledge of the rich, easily in accordance with their own thoughts on their own site, in fact, is not responsible for their own site, take their own site to do experiments, committed with the above "fake cold incident" the same error.