Reasonable use of Forum group to attract local forum popular

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently to help friends to promote a local forum, talk about the promotion of the way, because of manpower and economic reasons, the efforts of the promotion under the line is not very good, so think of the recent hot group to promote the rise of group buying is not only a new sales model, but also a new marketing method. Many of the group buying sites springing up, to promote the site to provide a new opportunity. How to use the popular group buying site for their own local forum to do to promote it? Select what group purchase site can be more targeted to promote the site?

In recent months, the word "group purchase" in the online market to scrape a storm, and even caused the whole network to buy the market "big earthquake", but this time to restart the Internet users view of the purchase, The concept has a whole new meaning: it is specifically followed last year in the United States, the Groupon.com Web site marketing method, that is, group buying site in a limited time (usually 24 hours or 2-3 days) to launch a only 10 percent to 50 percent of the original price of the online business activities, through the "limited number of places to grab the end" and " A daily group, daily group purchase are different "characteristics, firmly grasp the eyes of netizens and access viscosity.

Many people will find it strange, why the traditional group purchase site, a lot of people desperately bargain to kill to 78 percent just, but this new group buying site can easily give an irregular amount of consumer groups to bring such a large discount to enjoy it?

The original Groupon group purchase mode is the first pursuit of a consumer experience, the hope that through ultra-low discounts to the potential consumer's desire to stimulate the consumption, as its potential consumers into the actual consumer opportunities and power. For example, many white-collar workers shout to go to the gym or to do yoga, but few people really take this step. Group buying gave him a very low price experience, but must make a choice in a short time, this is now or never, the sense of urgency will stimulate consumers to choose to try. After the trial, he will assess whether it is appropriate, whether they really love the service, but if there is no group purchase, may be a lot of people forever "want to buy" rather than "to buy."

So 2.0 group buying mode is first a kind of marketing behavior. For the merchant, the group buying website can bring the very high popularity to it, and lets many of these first-time consumer experience become the future loyal user, because any one buys the customer is the potential target consumer which is interested in the merchant service, therefore its market promotion effect is better than the advertisement which puts the same price.

Of course, not all businesses can accept this loss (or capital preservation) to earn a yell of the marketing model, for many businesses can be effective in the marketing process is also to achieve a certain sales profit is the best, that is, we often say that small profits but quick turnover. Therefore, the content of such group buying is often concentrated in catering, fitness, beauty salons, education, entertainment and other service industries, because these industries rent, labor, water and electricity and other fixed costs are its main operating costs, the relatively low cost of change, each additional consumer marginal cost is negligible, so even if the discount hit 2~ 30 percent can still be profitable.

From the above you can learn how to buy is how to attract customers how to choose Group Buying, first I have done a group buying site, with the Tuan. Forum domain name URL, so you can buy the site as a forum under the one, do a good job of the site after the start of the selection of businesses, how to attract businesses to participate in the event? What products do you choose? How to achieve the business and the Web site win? What preparations should be made in the early stage? How to evaluate the effect of the group buying after group purchase?

Good product operation, first of all to understand the starting point of product design.

The starting point of the group buy product design is:

1, help the website realize the value;

2, improve the user's viscosity, interactivity, active degree;

3, to create benefits for the webmaster;

4, users must have a favorite products;

5, the product needs to penetrate into the site content, post content, not too independent.

So, how to operate the group buying products?

Group Purchase Operation 6 steps

1. Promotional preparations

2. Business Promotion

3. Activity preheating

4. Commencement of activities

5. Atmosphere Building

6. Summary of activities

Promotional Preparations:

-Outbound advertising (target audience)

-Mass message in the station

-Mail, Mobile

-Station promotion (post top, post signature, edit content Push)

-Use chat tool to spread (QQ group, fly letter, to be)

Activities Investment:

According to the characteristics of the website investment, select users like commodity category

-select "Local business partner"

-quality of goods to ensure that you can choose "Outstanding Taobao Sellers"

-work together to develop a business plan to implement

Activity warm-up

Group Buy product function tutorial, reduce the use of the threshold

-Event forecast, generating a sense of anticipation

-User FAQs, Update FAQ

-Countdown to activity time to promote user tension

Activity start:

Every day to notice a different commodity, there is a fresh feeling

-limited limits, increased buying impulse, create a sense of urgency

-Commodity prices are affordable and attractive enough

-Continuous collection of user feedback, problems and timely processing, to ensure the smooth conduct of activities

Atmosphere Building

Use vest to participate in, spread

-Web site participation

-use friends to dynamically spread, to guide more friends to participate

-manufacturing activity ranking, causing more users ' attention

-Public relations companies involved in the operation, hype

Summary of activities

Publish Activity Summary post, report new data and activities

-PR dissemination activities in the industry, enhance the brand

-Keep the activity screenshot, the next event investment preheating

-Data statistic report, summarize experience, optimize activity flow

Of course, and then improve the implementation of the Operation plan, but also with the site of the actual situation, and improve the implementation of the efforts to obtain the product's initial design prospects. This program to buy a successful, of course, also by the way to promote the popularity of the site, so that their own brand site brands, local forum, the popularity of natural also came.

Author Introduction: Remember, 4 years of grassroots webmaster experience, more than 2 years of SEO work experience, is now mainly engaged in SEO work. This article original address: Http://www.6can.com reprint please indicate the source.