Research on the function of the home page of different types of websites

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Some time ago, look at the Wheat field blog has an article in the Discussion Mayi homepage function question, the main idea is: Suppose the home page is a door, the door is open or ajar, the open door can let a person see what is inside, half cover door can give people with mystery, enhance their curiosity to explore. As a result of the discussion of the specific environment and the background of the discussion object, in this do not evaluate and discuss the views of the wheat field, only this as the starting point, to talk about the personal view of the home page function.

The homepage undertakes the website "the image ambassador" the responsibility, from the homepage on the basic ability to spy on the site's location and service objects, personally, because of the site's functional positioning of the difference, the decision of the different types of home page shoulder the "responsibility" and "manifestation" of the difference, that is, home page function, expression, transmission information content, design style, Page Layout ... Must be different, the following examples to illustrate the different types of Web site home page function positioning:

1.WEB2.0 website: web2.0 The main feature of the site is to encourage users to create and share, which requires the user to play the initiative to enhance the interaction between users, so the homepage of the web2.0 site both to highlight the theme at the same time also to give people the "mystery", provoke the user's curiosity, active participation and exploration Like the wheat field said this door best "half cover", you can see that most of the current web2.0 site home does uphold the concept, such as: Facebook, Mayi and other home are relatively concise, a screen can be displayed, generally also require registration to use the relevant services after login;

2. E-commerce Web site: E-commerce site (b2b/b2c/c2c) positioning based on product sales, E-commerce site users are most concerned about the products related to the situation (function, quality, purchase/sales), the effective organization of product information, reasonably presented product categories catalog is the backbone of E-commerce, Based on the positioning of e-commerce sites, e-commerce website home page function is the directory navigation function, that is, the home page to try to show users the category of products and services sold, but also to convey information to users, stimulate the user to produce purchase behavior, such as: Promotional discount information, new products, hot goods, the latest deal and so on;

3. Enterprise Website: Enterprise website is the "base area" of network marketing for enterprises, its role lies not only in the display and promotion of products, but also to enable customers to establish confidence in enterprises and products, corporate home page to be as far as possible to reflect the professionalism and credibility, home function is to allow users to enterprise and product building trust, Home to have the enterprise introduction information, qualification certificate, product information, such as the entrance, in detail, but also pay attention to the integrity of the business contact address, whether there is a fixed telephone, the website has been filed ...

4. Government websites: Government web site as a convenient window for e-government, home page function is to focus on the process of guidance, on the home page to be clear to the user to convey the functions and procedures of each department, so that users can enter the home page on the functions of each department has a general understanding, In the home related procedures have detailed instructions and chain access, home page function is the user diversion guidelines.

5. "Practicality" website: such as recruitment sites, dating sites, and so on, these sites are mainly used in a certain field, has a certain practical value, this kind of home page function is to reflect the value of the site can bring to users, but also the system of professional; The main function of the homepage is to convey to the user that it can help the job seeker. Home to reasonable, appropriate display some real effective, and have "temptation" of recruitment information and positions, and other such as dating, matchmaking site in addition to show the members of the beautiful photo, in order to reflect professionalism and formal, but also to convey their ideas, such as " Serious friends "," college degree or above high-quality white-collar dating platform ";

Summary: Home page function by the site positioning decision, the different types of home page features each have a focus on each feature.