Search engine Optimization (SEO) and long tail theory

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The long tail theory is a new theory of the internet age, which is proposed by American Anderson. The long tail theory holds that due to cost and efficiency factors, in the past, people can only focus on important people or important things, if the normal distribution curve to describe these people or things, people can only focus on the "head" of the curve, and will be in the curve "tail", need more energy and cost to pay attention to most people or things ignore. For example, when selling products, manufacturers are concerned about a few so-called "VIP" customers, "no time" to take into account in the majority of the average consumer. And in the network age, because the cost of attention is greatly reduced, people may pay attention to the "tail" of normal distribution curve with very low cost, pay attention to the overall benefit that "tail" produces even surpass "head". For example, a famous website is the world's largest online advertiser, it does not have a large customer, revenue from other advertisers are ignored by small and medium-sized enterprises. Anderson believes that the network era is concerned about the "long tail", play a "long tail" of the benefits of the era.

In the domestic search engine optimization industry, there has been a controversy over the long tail theory is a "28 law" a subversion, then, in doing SEO, we should be in accordance with the "28 law" to focus on the main keywords, or in accordance with the "Long Tail theory" to extend the keyword extremely?

In Search engine optimization (SEO) and the 28 law of this article, think billion Europe based on the "28 rule" traffic structure is unsafe, should be committed to find "28 law" and "long Tail theory" of the combination of the Search engine optimization project.

Long tail theory is very useful for keyword strategy in search engine optimization. That is, although a few core keywords or common keywords can bring more than half of the traffic to the site, but the combination of a few search-and-clear keywords-that is, long tail keywords-can also bring a significant amount of traffic to the site, and these long tail keyword searches create a higher rate of customer conversion, is often much higher than the conversion rate of common keywords. For example, a Web site visitor who uses the generic term "search engine optimization" to reach a visitor to a site with a search for "Hangzhou Search engine Optimization" is more likely to convert to the site's customers. This is the study of the user keyword search behavior dispersion and decentralized keyword strategy value.

"Long tail" has two characteristics: thin and long. Fine, that the long tail is a small share of the market, in the past it is not valued market; Huge small market, but also occupy the market objective share---this is the long tail of thought.

The importance of long tail to keyword selection

In the process of implementing a search engine optimization project, the research and selection of key words is very important work, and this work will always accompany the beginning of the project to the end. Its birth in the keyword decision to the search engine optimization workers widened the idea, according to the past, most of the seoer focus on the site is the core keywords, emphasis is also the Core keyword rankings, but ignored some small flow of keywords.

Now more and more seoer focus on the long tail of keywords in the site, the long tail keyword expansion to spend more thoughts. This is actually a kind of inevitable, because the core keyword ranking Traffic competition is too fierce, will spend energy on the keyword optimization can still get to the core keyword equivalent traffic, so the way is to the keyword coverage to win, Mickle, Mickle.

Long Tail keyword more targeted

Many times, we always think that the core keywords can bring us a high flow, a lot of benefits. So, when we choose the keyword, we always come up with the most bull keyword. For example, think billion Europe often encounter such a situation, the customer is to do the manager training business, he wants to do manager training This keyword is understandable logical, but he also wants to be manager this keyword. This phenomenon, think billion Europe has met many times, I believe that many of the same industry have such experience. Keyword coverage is too broad, in addition to increase the difficulty of search engine optimization project on the customer's business and web traffic, without any help. All, often encounter this situation, think billion Europe will be recommended to customers to subdivide the keywords, and business name docking of the finer the better. The application of the long tail theory in search engine optimization projects just complements this shortcoming.

Concluding

The importance of the long tail theory in the search engine optimization industry is often word of mouth by search engine optimization engineers. It not only broadens the previous seoer choice of keyword focus, but also told Seoer search engine optimization in the blue ocean.

Author: Hangzhou SI billion Network Technology Co., Ltd.

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