Search: "FG Wars" can you fight?

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A lot of domestic internet war, there are famous "3Q war", "3B war" and so on, most of the 360-related. In fact, foreign internet giants also have a lot of war, but may be more respect than the domestic war users, will not let the interests of users become victims. In search, for example, Google and Bing have many years of resentment, but even if each other will use the production of a project to attack each other, but will not make the so-called hijacked the user's "difficult decision."

In the field of foreign search, recently another war began brewing, that is, Facebook and Google's "FG War." Although the war has not yet begun, but the industry has predicted that this will be an unprecedented war. Facebook launched its search tool graph on January 15, after some analysts said that Facebook's search would potentially shake Google's dominance.

Is that so exaggerated? Google is such a big beast, earnings are 10 times times more than Facebook, how can it be so easily shaken? If it is to fall, it is swept away by the tide.

Many people think that Google will be threatened by Facebook, mainly because Facebook has not only mastered the data, but has also mastered user relations and information, which makes it clearer about the user's habits and preferences and what the user needs to tailor output search results to each user. From this perspective, Facebook does have a great advantage in doing search, it can make the results more realistic and personalized, closer to user needs.

However, this opportunity to search the user relationship, at least face the following three challenges:

One is the problem of search technology. Facebook's social search is not just about collecting, filtering, and matching massive amounts of data, but it should also include complex user relationships in its database, because that's where the search results are accurately recommended. How to use these user relationships to form a completely different algorithm from the traditional search-and-link delivery results is a big challenge for Facebook, which has few search experiences.

The second is the problem of data. Facebook gets a lot of spontaneous, shared data from over 1 billion users, uploads more than 300 million pictures a day, and more than 125 billion friends. But these data are more fragmented and fragmented than traditional web data, and most of the data needs to be integrated into social circles to reflect value and lack depth of content. If you cannot excavate and integrate more valuable and in-depth data from outside the station, it will only be in your own circle, not with Google.

The third is the problem of user search habits. Facebook's search should have little to do with keyword matching, use it to search for things that can not be the same as in Google searching keywords, but to enter some more descriptive and with user relations instructions, such as "whose classmate", "when", "that place" and so on, are specific to some descriptive statements, This is very different from the traditional search, because most of the traditional search is a key word to conquer, behind the many meanings can be shown in the results list.

The fourth is the construction of the user relationship. Facebook's search needs to be better served by providing users with accurate search results, to a large extent. Because not only the data is built by the user, the user relationship is usually formed spontaneously. For example, when a user fills out his or her personal data, if a project, such as a graduate school, does not fill out the information about the alumni, it may omit the person's information and the information of a series of related circles. Another example is that users will not be able to use their own goods or services, etc. things will be so positive evaluation or "like", if the circle of friends in the cold, the circle of people want to know about goods and services evaluation information, Facebook How to provide it? Therefore, the participation of people is not enough, Facebook does not fully understand the needs of users, or can not fully meet the needs of users, which has a great impact on the quality of Facebook search.

However, if Facebook is able to overcome this hurdle and fully tailor its search results, that is really bad news for Google. Google is a relatively easy social-search, but searching for social networking is a lot harder to find. However, Google's biggest weakness is not the problem of searching for social networking. In fact, Google over the past few years have tried to Google's users to strengthen the stickiness, such as the Gmail account system, google+1 ecosystem, etc., this is Google's attempt to gather more information about users.

Can collect the user information more, grope for the user's liking, certainly can better satisfy the user's search demand. However, after doing all this, Google's biggest short board is the result of the problem. Even if Google knows what the user needs, a key word can still match one result. No matter what keyword search, no matter how many layers of meaning behind this keyword, there can be only one result. This result is not so much the most accurate result as the most consistent with the trend. A large number of people may need this result, but in addition to the group of people chasing the most popular answers, there are thousands of users looking for other kinds of answers, which require Google's intellectual neglect because Google cannot tailor it. If the search matches the long tail theory, Google will lose a lot.

This is the problem that Facebook and Google are facing now, and it can be seen that there is little chance of a real firefight in the short term, and that everyone has their own problems to conquer, especially Facebook, which has just dabbled in search. In any case, both in the possible formation of a strong sense of crisis, will certainly bring more and more exciting search areas.

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