SEO keyword optimization methods have?

The main purpose of SEO optimization is to optimize the keyword, how to optimize the keywords by keyword rankings? First of all you have to have the concept of legitimate SEO, especially the novice in just get SEO keyword optimization related knowledge, always eager to, but unknowingly caught cheating seo trap.

First need to know clearly seo> keyword, keyword optimization is only SEO optimization, the following small head Baidu bidding assistant first to explain the use of the concept of keywords, and then talk about keyword optimization techniques.

How does a search engine handle keyword optimization?

The search engine itself has a thesaurus, each word has its own encoding, so when a Web page text is indexed by spiders will become, full of code and record the location of the word appears, for the rear of the operation formula used.

How does the search engine know which keyword I want to optimize?

Search engine is unable to read the meaning of the article itself, so take the way is "a keyword in this article appears more and more important," plus other weights, other weights refers to the "title tag" such as: H1~h6, bold text, italic, bottom line, color, etc., A way to make this keyword better than normal text. Through the above way search engine can know this article, which word is the keyword.

Keyword density is higher than the competitor's keyword density target

As mentioned above, keyword optimization, the number of SEO keywords appear is very important, the number of critical times too little, it will be judged unimportant, but if the number of keywords appear too much, it will be judged as a keyword piling. As to how much density is reasonable, different opinions, 1%~7%, 2%~8%, 5%~10% have supporters. But on the small head Baidu bidding assistant experiment results found that the keyword density to maintain 5% or so to achieve results, while looking at competitors, competitors if it is 7% then you can choose a little taller than him.

Keyword density computing tools on the market are all wrong

At present, all the SEO tools available on the network have the function of keyword density analysis, but all are the wrong way of calculation, search engine is a word as a unit rather than a word as units, but the current market to calculate keyword density tools are the word as a unit, Therefore, it can only be used as a reference and cannot be trusted.

Common keyword weighted low, uncommon keyword weighted high

such as "You", "my" or "the", is the most common word on the network, this word will almost be ignored by search engines, on this basis to the more rare keyword increase weight, this is the same as the TFIDF formula, TF refers to the number of keywords, the IDF refers to the " The number of occurrences of this keyword in the entire network ", the formula represents the more rare keyword, the more important, so the higher the weight given."

Keyword close appearance better than separate

Search engine will be the whole article of the string calculation, close to the keyword is better than the separate occurrence of keywords such as the assumption that users search "keyword seo", that in the title of the full front of the complete "keyword SEO" will be better than "keyword and seo", which is quite important SEO keyword optimization.

External link anchor text is critical

External site links to the site, the site's internal pages and links between the pages, the text used in the link is called anchor text, anchor text must be the key words to optimize the keyword can help. The most common mistake is to see "Point here" "click" "Go Now", such anchor text is usually the link to the page is irrelevant to bring any keyword rankings.

One page keyword optimization not more than 3

This page needs to be an original article, at least 200 words above, a page Set keyword optimization not more than three, or keyword optimization is very difficult and because of the need for sufficient density to cause the article difficult to read.

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