SEO is not equal to keyword ranking!

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Many junior seoer are madly obsessed with SEO technology, think it is omnipotent, can create a lot, think mastered the lifeline of the Internet as much as Changzhou SEO is the same way, from the initial ranking of keywords to now, just start to think SEO is a simple keyword ranking, but also to find outside the chain, Hair article just, slowly contact the whole station after optimization, began to realize how naïve the idea was, today in the Webmaster network to see an article, very can explain the problem. (Can not find the original source of the article, I hope the original author see contact me, will add!) borrowed the Lan of the original article in the middle of the commentary, thanks to the innovation of the small blue brothers!

Recently contacted a site owner, he has his own website to optimize the promotion of the desire to do some SEO work. In the initial contact, he was more agreeable to some of my optimization ideas, but in later understanding, I found that he is too superstitious about the ranking of keywords. I've always thought that keyword ranking is important, but it's not the ultimate goal.

What is the ultimate goal? In fact, many SEO predecessors have said that the ultimate goal of SEO is not seo! Keyword rankings can be used to measure the intermediate effects of optimization, It doesn't measure the ultimate effect of the site. In the field of site optimization, there is a view that the keyword ranking to the home page, some optimizer Seoer also said that can guarantee the ranking to the first, and I do not see this, ranking to do the first, its level may not be higher than the second third, a lot of the second third is the master in doing, and they do, always leave room, because the algorithm Change at any time, and once the search engine changes the algorithm, or takes some sort of adjustment, then the first one does not just fall to the second and third, but directly after 100.

(Seoer to leave room for SE, if completely search engine friendly, once the SE algorithm changes, such a station will be in the optimization of the ranks!)

In doing keyword ranking, we should consider the choice of three key elements of the keyword, and do not only consider the most matching keywords, in the search engine world, the long tail theory is also established. If you have a key keyword, then you want to expand it, turn it into 10 or more extended keywords, the optimization of these extended keywords to the same emphasis on the key keywords, do not underestimate, do a good job of optimization, his main keywords brought about by the flow of the traffic with those extended keywords brought by a little difference. (Remember Chushda's article has a very classic: the ranking of Vice keywords to promote the main keyword, each adverb together, forming a resultant force, making the main keyword ranking stable upgrade!) using long tail words to pull the main keyword, is the same reason!

From the point of view of optimization, more secure. This friend may prefer to do keyword ranking, if only to do keyword ranking, there are many tools on the Internet, there are many people doing this line, in my opinion this is very elementary optimization, the price is relatively cheap. If you search by keyword ranking price, can find a lot. In the SEO field, in addition to keyword ranking, there are a lot of work to do. such as the credibility of the site, the popularity of the site, as well as the conversion rate of users and so on.

Finally, say, don't be superstitious seo! SEO is only a cheap and effective way to promote the site! You have a better way, please do not limit!

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