SEO strategy: If Harry Potter will do SEO

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Now, SEO is becoming like the Harry Potter adventure-style story, it is full of rationality, passion, mystery, and a little humor. Although the traditional witch warlock has now been replaced by the network of fine music, network plug-ins, by the keyboard and technology replaced, but the legendary world of Harry Potter and SEO is not without a little resemblance.

SEO strategies, more like The adventures of the Harry Potter saga, have become increasingly complex over time. There are some secrets to establishing a strategic SEO strategy, especially for those who have just dabbled in the business market and the vast online marketplace. Like the soul of Lord Voldemort, SEO is clearly divided into fragments.

Once upon a time, SEO mainly through machine understanding calculation method and automatic processing obtain. While the network Masters first in the 90 's implementation of the search engine optimization strategy, so that the first time in the network content by the search engine index information and data.

At first, the network master needs to do is to put the Web page into different search engines. Search engines will automatically search for this, further expand the link to other pages, the search engine will index the entire site. The information on the Web page is further indexed, mentioned and recommended.

Search engines, like Aragog's relatives, read the information on the page and decide where the information can be placed in the SERP according to the number rules. Well-educated network talent understands how search engines respond to specific page phrases. In the Kingdom of SERP, the real moment is achieved only when the content is king.

Unfortunately, this period is also called the golden Age of spam because it can win serp by repeatedly repeating keywords or keyword groups. Further, early search engines relied heavily on keyword metatags as a guide to the content of each Web page. Every search engine has had a hard time because it relies heavily on individual network talent management. Similarly, users are experiencing this difficult period.

This experience has led network managers to oppose early search engines. So there was a battle between the two sides, which was not a war between Dumbledore and Grindelwald, but it was a contest of related issues.

In order to provide users with more relevant results, search engines must adapt to the situation and make timely adjustments. Instead of flooding unrelated web pages or spam or even yellow content, search engines lead to more sophisticated ranking algorithms that take into account other methods that network managers cannot implement.

Before developing Google, Stanford graduates, Brin and page, developed a search engine that relied on mathematical algorithms to analyze and evaluate quotations from the web. The numbers derived from the PageRank algorithm reflect the number and relevance of the links in the station.

Today, PageRank evaluates the amount of user usage for a particular page. In actual effect, this means that some links are better than others, as some spelling and magic are better than others. Links through the site, more sites linked to other sites, PageRank and search engine status further enhanced. Now, PageRank has fascinated countless users, which has led MSN and Yahoo to emulate Google's algorithm. Link establishment, link processing and Community Media marketing, has become an important SEO tactics. To limit the secret link planners, search engines are considering a variety of methods for ranking operations.

SEO managers who openly take offensive strategies may cause their users ' sites to stay away from search results. This will enable some potential customers and the pursuit of better SEO users look and daunting.

In fact, with the advent of payments and PPR revenues, some search engines now focus on optimizing the overall effect. In this direction, some of the mainstream search engines can provide strong information and good guidance, even squibs can not be ignored. In view of the international secrecy law does not form a unified, SEO still has a long way to go, need to get out of the dark, for search engines and search engine users to provide a good momentum.