Seoer discouraged seo "Doomsday theory" of the development of the Origin

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Remember once read an article on the transformation of the SEO, said quite reasonable, mainly talking about is now purely to do SEO people are not many, many SEO people start to shake the other field, mainly to dig more network marketing methods. And some do not deep seo people simply changed careers left the Internet.

In fact, about SEO doomsday theory has started to become popular, probably from June 2012 onwards, Baidu began to increase the algorithm to update the strength, and even a webmaster assembled in the Baidu headquarters building protest. Of course, since then, Baidu's search results are really clean a lot. But a lot of traditional do SEO began to live in a life, some people can not carry on the disheartened. So a variety of "SEO no Future" argument began to spread.

In fact, the mood for SEO discouraged not only because of Baidu update, Baidu Update is just a direct cause, the deep reason has to return to the Chinese Internet environment changes, mainly in the following areas:

1. The rise of social networks

Since Tencent, social platforms have become one of the most active domains in the Internet. Much of the so-called big data is driven by a burst of data from social platforms. Microblogging, QQ, everyone and so on every day the flow of information is amazing. In fact, this situation should change the past pattern of the Internet. Before the Internet traffic access is basically two: browser with the navigation and search engine, where the Web site navigation will generally have a search box. Therefore, the search is essentially the largest flow entrance, of course, can feed a large number of SEO. Now, a variety of fragmented information like a scourge flooded on the social platform, through the links on the social platform can easily enter the traditional HTML page, which scattered through the search box flow, so the rise of the power of the endless SNS marketing, which will rob the traditional SEO marketing of the limelight.

2, mobile internet attack

Mobile Internet is one of the hottest words in the field of science and technology, and several of China's big internet giants are hungry for the mobile internet, and are making various acquisitions to strengthen the mobile layout. This menacing trend of course will impact on the traditional PC Internet, at least the attention is divided a lot. Web mode based on PC segment, in the mobile end into a flying app, many so-called Web sites can not be stuffed into the mobile phone screen, the mobile end of the so-called SEO has completely changed the taste, at least the app optimization without the PC side SEO that magic Robin Li Super chain Patent principle, There is no ranking factor based on hyperlinks. This is the traditional SEO especially keen to send out the chain of SEO are of course a basin of cold water, the heart is poured cool.

3. Other factors

Let the SEO discouraged of course there are some other reasons such as the change of the pattern of search, such as 360 of the aggravating, search of the decline has been Baidu itself in order to maintain its position more frequent algorithm updates and so on, so that the SEO group more passive, see where the road.

So it seems that the future of SEO seems really very worrying, but there is a lot of information there are search, there are search rankings, there are rankings have SEO. Baidu first page of the 10 positions belong to who, there will always be its reasons. Can be sure that the previous kind of disorderly hair outside the chain, chaos with false original chaos will be less and fewer, SEO is actually going to the direction of health, the elimination of just do not respect the user's SEO. If you do not have the confidence through the user experience this ultimate weapon for the seemingly Mirage rankings, it is still give up SEO, or you will become the manufacture of internet garbage seo.

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