Seven considerations for improving the conversion rate of the enterprise website

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Cnnic the latest issue of the report shows that the current corporate Internet usage has exceeded 95%, of which 48.1% of the companies have their own independent web site or shop. Well, from this data we know that the Internet in the business community has begun to popularize, but the reality is that most enterprises will be built after the site is shelved no matter, some enterprises will be completed after the construction of the site to do the bidding site optimization, confident of waiting for visitors to become customers. But in the high cost of advertising under the visitors converted into customers is very few, the Enterprise's network marketing has no obvious effect, check the statistical flow has a lot of visitors, why can not convert visitors to customers this situation? In other words, why is the conversion rate so bottom? In a word, the "user experience" is actually a problem, Jinan Booz Network Marketing training with you analysis.

Lack of characteristic website content

Site content does not feature, most of the article directly copied from the internet paste, this copy and paste to the article not only search engines do not like, users will not like. If you think about it, those sticky articles don't know how many times you've seen it, and you'll see it again on your website? So the visitor quickly went away, and the conversion rate was zero. So, to retain visitors first from the content of the site to start, think about why visitors to your site, visitors to your site is want to see what? What other sites you can provide that your site cannot provide? Theoretically, the longer the visitor stays on the site, the more it helps with the conversion rate. How can the conversion rate be mentioned when the visitors take a look at the website that has gone away?

Second, the website is too little updated

Although the corporate web site does not need to be like the news portal to update all day, but this is immediately 2012 Spring Festival, if your site on the latest content or the 2008 Olympic period, such content will let visitors think that the site has no vitality, lack of professionalism. Some people say that the enterprise site can be updated content is too little, in fact, the Enterprise site content update is not difficult, such as corporate activities, staff recognition, collective activities, new product launches, performance breakthroughs, etc. these can be used as an updated content of the corporate web site.

Third, the site is not beautiful enough

As the saying goes, people rely on their clothes and horses. Site has no value of the content aside, a picture blurred deformation, structural dislocation of the site visitors is not possible to stay, ugly page can only make people more and more tired, so don't mention conversion rate, can be seen on the site more than a few eyes on the wrong. Alibaba and Taobao for example, although are selling things, but you can see the details of Alibaba, inside many of the pictures are distorted or not see clearly, and then look at Taobao, product sales are mostly focused on pictures and shops beautiful.

Iv. Browser compatibility issues

The browser now has many n not that IE8 tried the feeling can, 360 try again feel no problem on the upload server, according to the investigation of most enterprises are so dry, although said IE and 360 browser users most, but there are many people in the use of Firefox, Travel, the window of the world, If users and Web sites that use other browsers are incompatible, that means they are lost.

The application of multimedia in Enterprise website

The multimedia of the Enterprise website mainly refers to the video, music, Flash and so on.

Some of the corporate web site, the opening of the video began to play, so that visitors will be a computer card, users may not enter the site to want to see the video.

In order to look good, and now some enterprises are keen to use the brilliant flash, thinking that the dynamic screen can attract users eyeball, but, some flash files too large, open time too long cause users have no patience to continue to wait, also walked away. Flash can be, but don't let flash too affect the speed of Web page opening.

Also useful corporate web site with background music, because the background music needs to load, the site opened when there is no voice, the sudden ringing of Beethoven's "Fate Symphony", visitors scared half to death, immediately closed the Web page.

Six, the window or not

The window is a double-edged sword, although the window can and customers to achieve direct communication, but some sites opened head-on is a window: "Hello, I am online customer service, whether immediately accept the consultation?" Pro, I just go to the market to buy vegetables, I also have to see pick vegetables fresh and not fresh inquiry ah, right? More frightening is that some of the company's Web site on the window is either closed, or 1 minutes pop-up seven or eight times, just "ignore this consultation" less than 10 seconds and bounced out, the window is just blocking you look at the content of the page. Again and again until the visitor closes the window. So, do the window can be, but may wish to leave more time for the visitors to think. Time intervals slightly longer or hidden in the left and right side of the page, customers want to consult when you can immediately consult.

Vii. increasing the trust of visitors

The Internet is virtual, users can not see the real situation when browsing the site, so to realize the transformation from visitors to customers, the first need to let customers trust the site, those ugly pages, contact only one email address site is not to let users generate trust. The way to generate trust through the provision of professional information consulting, page art design, business address, Business Contact telephone, corporate past performance, customer service and so on, so that visitors to the site after the trust to consider whether to become a business customer.

In short, quality Enterprise website should be the user experience in the first place, that is, fully consider what users want to see, users need what information, users want to get those services on the site, and so on, to provide users with valuable content, respect and guide visitors, it is possible to convert visitors to the final customer. This article source http://www.jnboss.com/e-marketing/knowledge/zhuanhualv.html, original article, reprint please indicate the source, please respect original.