Several search traps easy for small and medium sellers to enter

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For small and medium sellers, if there is not much money to do diamond booth, through train, Taobao guest, so through the optimization of the title, the input of large flow, strong correlation of the key words in order to obtain the largest channels of traffic. And for some big sellers, the operation of a good situation, the natural flow accounted for about 30% of the total flow of shops, so, pay attention to natural search, in-depth research on the way of search has become every shop must do things. But even for the cat has entered the shop for a year to do the copy and operation of the author, will still go into some misunderstandings, after in-depth study, came to the following summary, hope that the seller of the same peer help.

The first is that the higher the sales of the baby, the more the top. Convinced that the "king" of the sellers estimate a few, including like the author of the shop owner. Each time you launch a quarterly burst, you will be asked to optimize the title, because the sales figures are in the top five in the category. But after the study found that the data is only as a point, the ratio is 10%, unless it is in the order of sales will occupy the absolute ranking advantage, otherwise, even if the sales data is a class of the first few, but not necessarily will be patted in the home page display.

The second is to do a through-train search ranked will rise. For this reason, the author was convinced that last November, the market shop opened a through train because the speed of delivery less than 4.4 points were suspended, the store flow rate dropped significantly, three days later, from 5000 to hundreds of. The main reason for this is that the through train has accounted for about 50% of the traffic, and it is through the explosion of drainage methods introduced, there is a serious drop in the flow of water is not really good with the evaluation of the contents of the baby has a great relationship, and therefore, mistakenly thought the through train suspension caused the store almost no flow is not a lot of inevitable connection.

The third kind of search rules are designed for big sellers. There are a lot of small and medium sellers are very envious of big sellers every day can get very large traffic, will naturally produce search rules are biased towards the idea of big sellers. This is absolutely wrong. If it's true that every time a promotional campaign in the net favors a big seller, because the big sellers strong, and the comprehensive operation level is high, the big promotion activity is verifies the seller's operation ability, this small and medium-sized seller may enter to the main meeting place, but faces dozens of times times flow influx The shop, the explosion storehouse causes the shop to close the case to happen frequently. But in peacetime, the search rules are definitely designed for buyers, because Taobao is very clear, buyers are the food and clothing parents, good service to them, sellers and officials to make money, to gain due benefits.

The fourth is the day cat and Taobao search rules are not the same. This is true, because the cat is asked to add a brand name in the baby title, and Taobao market store does not have this requirement. Not long ago, the author of the store was the official spot check out, the store hundreds of baby's title has no brand name, so all was under the shelf, then through a day of time to optimize, add brand name before shelves again.

The fifth is that cheating is definitely not worth the candle. There are a lot of shoes merchants like to put a lot of brand name into the baby title, such as search "Nike genuine Basketball Shoes", the results found in the search for the sale of the shop is also in this, this experience will often let the author very angry, wasting time. In this respect, the official attitude is very clear, once detected, will be given serious punishment, baby drop, shop deduction is inevitable, if the deduction is serious may let the shop closed for a period of time.

The sixth kind is to practice good internal strength, good service is kingly. There is absolutely no doubt that this must be done with perseverance. The author has studied for a long time, found that no matter the store monthly sales of 2000 pieces of baby title How to optimize, can not go to the first 10 pages, and then came to a conclusion, the baby appeared in the home although sales data are not very good, but three dynamic integrated points must be very high. And the author of the day Cat store delivery speed dynamic points have been hovering between 4.5 and 4.4 points, so it is obviously very difficult to get a good ranking. Therefore, constantly do every detail, practice good internal strength, the baby's ranking naturally can rely on the front.

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