Shi Yuzhu sell Wuliangye is an absolute joke

Source: Internet
Author: User
Keywords Shi Yuzhu we for Wuliangye

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Note: This article only represents personal opinion, doping personal emotion, injustice, objectivity, and not positive.

"Wu Liang Ye" is Who? is the wine in the top grade, is the soul of the nation, is the quintessence, is the culture, Chinese liquor, the most representative brand, but also the most influential brands. Shi Yuzhu is who? is JS, is a fake pop, is a real rogue, is a big pi, but also after the reform and opening up one of the most influential nouveau riche.

Wu Liang ye represents the Chinese wine culture, deep inside, a long history. As can be traced back thousands of years of wine, wuliangye liquor culture in China, in addition to a few top grade, and who can out of its left and right? And Shi Yuzhu is a typical JS representative, from its body we see the Chinese people also have the potential to grow into a businessman, discriminating, mercenary, insatiable.

Wuliangye and Shi Yuzhu distance, is the distance between the sky and the sea.

However, with the deepening of China's marketization, has always been proud to fly Wuliangye also had to reconsider the market operation, over the past few years also launched a variety of white wine, ritual wine, health wine. But the market is not satisfactory, although "Wu Liang Ye" this name rang, but for ordinary old white surname's affinity is not so strong. Therefore, several of its products appear to be a low go, applauded difficult to draw. Therefore, it is not difficult to imagine the market survival conditions of Wuliangye's health wine, indeed, this time with the Shi Yuzhu cooperation "Tibet secret Kang You", "Prosperous Hair", "wine", "the male wine" and so on several brands, we almost never heard (probably also with the author does not drink health wine related).

It is not difficult to see, Wuliangye this and Shi Yuzhu's cooperation, more is because the bullish history boss in the health care market has established a strong sales network. Indeed, in the market competition so fierce today, even if you have hundreds of years of history, but "wine deep fear alley deep", you need modern market operation and marketing methods.

This is the Shi Yuzhu's shrewd place. Here we can not deny the Shi Yuzhu shrewd businessman's sense of smell and extraordinary earning ability, Shi Yuzhu is a typical of modern JS, he is "White cat" is also "Black cat", its consumption mentality for the Chinese people, how to create a myth-like concept, how to build a network of Chinese marketing channels are very knowledgeable.

But, JS is JS after all, from the brain platinum to gold partner, Shi Yuzhu put health products into medicine; from the golden partner to the online game, Shi Yuzhu of the Internet from a service for the tool to control the netizens thought of the "prophet"; and this time from the network game to Wuliangye, we are not difficult to find, Shi Yuzhu again stretched its clutches , from simple product control to consumer psychological control, Shi Yuzhu this time to play unexpectedly is the control of the enterprise!

Even if it is a worthless piece of dog excrement, through the history of someone's extraordinary market operation ability and sales capacity, JS Shi Yuzhu also must be able to sell it, and sell a good price. Words and said back, for JS Shi Yuzhu, as long as profitable, even if it is a dog, he will also be sold not mistaken.

The problem here, Shi Yuzhu formerly sold is Brain Platinum and gold partner. Not to mention the quality of these two brands, the extent of their advertising nausea believe that everyone is obvious. If the two health care products are compared to the brand of "stinky tofu." And Wu Liang ye this brand, its precious degree almost can than bear paw shark fin abalone. The difference between the two brands is so great that it is not only "one kilometer" and "10 kilometers" away.

However, after careful speculation, the taste of stinky tofu can even drift to 10 kilometers away, but the smell of bear's paw and Shark's fin may not be able to. However, the shark fin to the "stinky tofu" pot side, for Wuliangye and Shi Yuzhu, are an absolute joke.

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