Shop name of the real name of the sword where? The pros and cons of geometric opinions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This paper is written by Suzina, an associate professor at Renmin University of China, Chen Zhiyong, an authoritative third-party Internet agency, and a senior analyst at the Wanrui data Internet industry.

Recently, the State administration of Industry and Commerce officially announced the "Network of commodity transactions and related services management interim measures", which stipulates: Starting from July 1, personal shop should be to the network trading platform to submit names and addresses such as real identity information, with registration conditions, according to the law for industrial and commercial registration.

The introduction of the "method" has aroused wide concern of the community, and the real name of the shop, whether the issue of taxation has become the focus of the majority of sellers. For the implementation of the real-name shop, pros and cons of geometry, opinions. What is the real name of the online shop will bring personal e-commerce impact?

Real-Name System makes online shopping safer

Chen Zhiyong, associate professor of business School of Renmin University of China, said that the real-name online shop and the network real-name system, are to establish a network of credit systems, is a protection for buyers. The real-Name system, if there is a network of shopping disputes, it is easy to find the responsibility of the subject, which for the demand for compensation and strengthen supervision are very beneficial.

In fact, the domestic well-known online trading platform-Taobao has already implemented the real-name, Taobao "three-party real-name certification", not only the seller to provide ID information, but also must upload bank card information, and submitted to the network and the Ministry of Public security system to verify. This not only makes the operator of the network trading platform more standard to the seller's management, but also increases the buyer's trust to it, thus promoting the trading volume of Taobao greatly improved.

In order to improve the security and credibility of the network, the implementation of real-name system will certainly promote the development of online shopping. Wanrui Data Internet industry senior analyst in Ming said, the promulgation of the real-name shop, in the long run will promote Consumer-to-consumer type of Web site development, Consumer-to-consumer site A core competitiveness lies in the low price, but because of quality and so difficult to ensure that, so the development to a certain degree will appear a certain bottleneck. And the introduction of the real-name shop, will be ready to turn to the consumer Web site shopping users to provide a reassuring, so can also retain those who have been worried about Consumer-to-consumer security users. In terms of these factors, the real-name shop will promote the development of Consumer-to-consumer-type Web sites.

Shop tax is a matter of sooner or later

For the new method of the real-name shop, there are shop sellers out of their own worries: "Now is the online shop name, then the next step will be like a physical store began to levy a business tax?" An owner of a clothing store on Taobao said that to do physical clothing stores, to pay 17% of the business tax. Now in the online business competition, price pressure is very low, the profit is not very high, if the levy tax will be difficult to compete with the physical store, many online shop will be closed. But there are also shopkeepers who say taxes may have an impact on business, but a reasonable levy is acceptable, after all, after taxes, regulation and crackdown will be more vigorous, which is a powerful protection for many counterfeit sellers.

Chen Zhiyong, an associate professor at Renmin University Business School, said the current national approach is not "one-size-fits-all", but is to separate the sellers with operating licences from those who do not. A shopkeeper who has registered and received a business license in the administrative Department for Industry and Commerce shall disclose information on the business license of the website in which it engages in business activities. But for the owner who does not have the business registration condition, the operator who provides the network trading platform service should examine and register the real identity information, establish the registration file and regularly verify the update, and issue the mark that the personal identity information is true and lawful. This shows that not all shops are forced to do, and adopt a more humane and different supervision. For small or temporary second-hand goods transactions of the individual sellers, only to submit real identity information can be online transactions.

In addition, Chen Zhiyong also said that although the current state of the "method" does not involve tax collection, but in the long term, regardless of whether the industry and commerce registration or pay taxes are sooner or later, this is the standard E-commerce is bound to take steps, and now the implementation of the real-name is the first step to standardize It is the general trend to bring online transactions into the industry and commerce and to standardize management of the tax department.

Online transactions require supervision by industry and commerce departments

More and more online transactions, the exposure of the problem is more and more. During this year's "3 15" complaints, online transactions accounted for a significant portion. Taobao as the representative of the network of the big market, hidden a variety of fake and shoddy products, and fake transactions and even illegal transactions are very many, and some merchants deliberately brush the credit rating to improve the sales rate of shop.

It is understood that the current implementation of the real-name shop, and physical stores directly in the Industry and Commerce Department registration is different, the name of the shop is to network trading platform operators register real name information. The existing regulatory system is focused on the operators who offer online trading platforms. The operator is neither the industry and Commerce Department, nor the quality Control department or the Public Security Department. Therefore, some people questioned, the entity shop to run the business license is not guaranteed not to sell fake and shoddy goods, that shop implementation of the real-name system can guarantee the "innocence"? can really provide a safe and reliable online shopping environment?

Some netizens have suggested that, in fact, the most frequent complaints about online transactions have shown that many trading platforms are very limited in their monitoring efforts. In addition to using Alipay's means of payment to control the flow of money, or to assess day-to-day business practices such as credit ratings, the other regulatory capabilities of the trading platform are lacking, even energy. Some consumers who buy bad goods, even if the operators find trading platform, it is difficult to perfect the dispute, may eventually only consider themselves unlucky. Compared with the business sector when the physical stores are in trouble, it is clear that there is much less business involvement in online trading.

Perhaps the real-name shop can not completely eliminate the bad behavior, but this is a signal, the cost and risk of fraud has greatly increased. More importantly, the relevant State departments should be in the implementation of the real-name system, to increase the supervision of shop sellers, so as to effectively provide the vast number of network consumers a safe and reliable, reputable shopping platform.