Six survival tips: Make the startup simple

For a start-up, no matter how good your product or service, if the business competition skills are not enough, in the end can only be abruptly eliminated by the market. According to the data, 25% of start-ups were forced to close in the first year of business, and 36% had survived the first year, but lost in the second year, compared with 44% in the third year of business. Cutler Group, a boutique science and technology PR company, was delighted to announce on its three anniversary that its company's market growth rate was 300% higher than last year's, so the company made six recommendations for its own entrepreneurial experience for lost start-ups, with the following being the President of Cutler Group, Zack • Zach Cutler's Readme:

First, the ancestors one step, step by step to win

I'm going to start the Cutler group when I just graduated from college, my bank account is no more than 200 dollars, and I have only one computer and one printer for my resources. I could have raised more money, expanded the business community and started the company, but my ambition forced me to start my own business right away. I think that all things should be a step forward, when you early on the calendar to mark your own itinerary, why not do it in advance? I believe that as long as efforts, coupled with enough time to prepare, even if there is nothing, as long as you take the first step, the difficult things will happen.

Ii. remain optimistic

As the saying goes: "Everything begins hard." A company just founded, will inevitably encounter many obstacles, no matter how the situation changes, we can not be discouraged, to be optimistic and calm attitude to face. Like the Cutler group, it was not a public relations firm at first, nor a technology development company, but a non-profit marketing organization. But I did not give up my company and try to do everything well. At that time the company involved in a wide range of customers, I will be every customer as the most distinguished guests, they each reasonable request I will try to meet. That's when I laid the groundwork for a PR company.

Third, find the right to their own entrepreneurial opportunities

After that, I joined a technology company and became a good friend with the president of that company. The president wants to combine technology with other technology companies to help me improve our company's marketing performance. That's when I started the idea of a Cutler tech PR firm. I decided to shift the business model of the company from business development and marketing to PR business. I realize that as a start-up, it doesn't matter what type of business you start with, it's important that you find the right direction for your company in the process of growing up. Once the company changes the business model, do not be afraid will not adapt to the new model or lose the original business partner, as long as always in the new direction of continuous efforts, the passage of time will certainly be harvested. To be aware, a focus on the same direction of development of enterprises, is always more than want to develop the enterprise is easy to be popular.

Iv. Self-Reliance and self-reliance

As I said before, when the company was first created, I had only hundreds of dollars in my pocket and no external funding. So I can only rely on myself, of course, I do not want to rely on others. Self-reliance forced me to think about the company's cost planning, spending, and something that needed to be prepared. For example, many people think that starting a company requires at least a decent studio, but the weak money tells me that I'm not capable of owning an office, and I don't need a useless open room, a computer and a printer that's enough for me. So, if you're a start-up entrepreneur with a poor bankroll, put aside these unnecessary "physical" costs and save a lot of money to do useful things.

V. Do not rely on computer work

While an advanced accounting software and project management system can greatly improve productivity, the excessive use of intelligent technology will weaken your business ability, you will slowly rely on the computer's advanced algorithms, thus ignoring many of the business details should be noted. Trying to get every employee to work independently of the computer will not only exercise your ability to work in a team, but also keep your company at a constant time.

Vi. Excavation of Talents

Talent is the key to a company's desire for progress and my last suggestion. Digging talent is the last step in our company's main development phase, because when you recruit people, you prove your company is on track. Once you've stopped working on the company's business, the company is in a steady phase, and it's time to start hiring. Recruiting employees is actually an investment, and if you find the right people, they will bring you countless benefits. In the recruitment of staff, in addition to consider the staff's personal ability to work, but also to pay attention to the standards of your company culture, to know that a good person than a suitable person to the useful.

Start developing and implementing a "seamless" plan now, and if you follow my recommendations and apply them successfully to yourself, your company will be more and more promising. Finally, good luck!

Article Source: HuffingtonPost