Song: An interpretation of home Independent blog positioning method

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The clock swings, the left is the old age, the right is the new year. Left to me the most influential is to participate in a network marketing College of Learning, right followed by their own network promotion industry, make persistent efforts. Calm reflection, so. This article "Interpretation of Home Independent blog positioning method."

Prelude：

The word blog is believed to see this article of the students are not unfamiliar, there will be some people have played Bo years of experience. It is full of grassroots temperament, folk reality, unrestrained and accompanied by a variety of fantastic ideas. In the current noisy landscape, become some people's open, thoughts of the breeding ground.

People who write Bo estimates have had such a situation, the original interest of ink, Shang, a book end. A submission appears with two words "audit", with no interest at all. One day, I was in the Search Room blog posted a text, after that the reason for the audit is "the article mentioned Sina and Sohu." I do not care whether they are the origin of the connection, but this kind of people under the eaves of the situation, it really makes people uncomfortable.

So the independent blog appeared. Independent blog is to have their own domain name and server Space blog site, this way can be more casual and free. The corresponding many professional blog also appeared, such as Network promotion, network marketing, knowledge management and so on.

We know that we have to plan before doing things, and some people call planning. Is that the program is in front of the validation scheme execution. This can be justified by the executive. Like network marketing and network promotion of the relationship, in fact, network promotion is the implementation of network marketing level.

The same my blog is carefully thought about, now the process and share with you, I hope to build a station also has a help.

Process：

I. Blog theme Positioning

This blog that you have seen begins in the May of 2010. Ashamed to say, the content has been engaged in the assorted, no theme, all according to their own preferences to get, the text is not very can write, more do not know which direction to write, so there is no one turn ah turn. Traffic is not, influence is not. But it means a lot to me because it's the beginning of a homegrown blog.

Until the end of July this year, in the push of a network college study, "website Planning," After the class, decided to position the blog positioning, began a person pondering, and then have Wu Feng students and other students of many suggestions. is now the blog interface and positioning of the main reason, to realize the strength of the team, do things can not fight alone.

So the blog on the positioning for home industry decoration This piece, the main key to push the keyword on the "Home Network marketing, home network promotion." At present, are ranked in Baidu and Google's first place. Online so I must be the first person, but also really want to set a brand "home network marketing concept of the founder of the concept of home network promotion of the founder of" These are really not exaggerated. After a long time, I was in Baidu Post bar to see their official establishment of the "Home Network promotion bar." But the time is November 22, 2010.

I'll tell you why. Our company is one of the earliest companies in the form of E-commerce to carry out home decoration business. The rise of home furnishings industry in China is only more than 10 years, and in the form of e-commerce operation is the case over the past few years. To the region to see a few good operation of the city, Beijing, Shanghai, Guangzhou and Shenzhen, is only in the initial stage. Enterprise network operation is immature, there is no systematic method and no overall idea.

Network marketing of these enterprises, the overall low level of employees, there is no corresponding training institutions. So many enterprises to the traditional way mechanically transplanted to the network, the effect is often not imagined, the incompatibility of rendering is very obvious.

And with the development of the industry as a whole more and more home improvement enterprises rely on e-commerce. As Chao said, the following 10 years will be e-commerce led to the development of the Internet industry, the home decoration industry will also strive to improve and upgrade the skills to adapt to e-commerce. The key here rests with the practitioners. So I built this blog is also intended to use this platform with the industry practitioners to communicate and learn from each other. So as to enhance their own visibility in the industry, integration of resources and rich contacts.

Second, the goal of blog reader Positioning and blog establishment

Blog readers positioning for the home Decoration Industry Network marketing promotion staff. Home decoration industry is a vertical subdivision of the construction industry, with unique characteristics of the industry. Some of the home Improvement Company's network practitioners, mostly just out of school students, without training on the direct induction, and gave them a "difficult" task.

These practitioners are faced with the need to learn, there is no place to learn, to communicate, no one has no door to the embarrassing situation. Because almost everyone in a circle sees the same behavior, everyone catches shrimp in a river. It's normal to meet the confusion I'm talking about. Also want to through this blog to different regions of the non-competitors, strengthen cooperation, the formation of network teams, joint operations.

This blog can also give them a platform to find relevant information, but also welcome their contribution, and let more people understand me to share the deep meaning of my happiness.

Iii. the diversity and advantages of blogging

At present, there is no home to install the network to promote the special blog, online streaming articles are scattered and disorderly, not concentrated, can not allow visitors to have a good experience. The perspective of many articles is to stand in the perspective of platform services company rather than as I have been in the first line of practical experience summary, but also to make full use of the learning process in a centralized network resources. Including my many years of advertising industry experience and network industry experience of the collection. So the content will not be too single, not only network and network, but the network marketing and traditional marketing, advertising planning combined. That's what I think the difference and the so-called advantage.

Iv. The content orientation of the blog and the embodiment of self-superiority

The main content of the blog is to share experience, with comments and interviews. Why are you positioning like this? Because they have four years of network marketing experience, Field operation of a business from zero to start to grow up through the network, and in a certain region of the network brand. This experience is my unique advantage.

V. UPDATE and Maintenance plan

1. Knowledge Update

At least one day to see more than two online marketing promotion articles, write some experience, put these content in my vice Bo.

2. Content Update

Content is the best way to attract and retain viewers and to make viewers ' Word-of-mouth. So timely update is important, but also in line with the content of the King's blog writing purposes, so the content of the blog at least a week to update the original. At the beginning, it was mainly experience sharing and site diagnosis.

3. Blog Promotion

It is futile to write a story that no one has seen. We are doing this line, the promotion channel everybody has, like I will send to include the Home class website to be about 20 website or the forum, the blog and SNS Social network synchronization update.

End：

This article has written two big content, the blog localization reason and the promotion plan, the content is comparatively superficial. I think it is still useful for children's shoes that want to build a professional blog. Today is the last day of 2010, Song wish everyone, Happy New Year, everything shun!

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