Su Bin: Reason analysis and solution to the decline of website keyword ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first thing to consider is under what circumstances will cause the site down right? I summed up the next, nothing but a few major

1, search engine algorithm changes, we should know that search engine algorithm is not published, but also their core technology, with the hardware and software technology progress, the algorithm is also followed by the changes, then we do some of the optimization may be affected, so your ranking is also taken for granted. Recent Baidu is also frequently updated, resulting in a lot of webmaster are in cry! I saw a Baidu on the Tencent meager speech: Any search engines are trying to protect their own search techniques and algorithms. In fact, every time the search engine to adjust the algorithm is subtle. Only those who optimize the means of a one-sided station will appear big fluctuations.

2, your server, or your host for a long time failure to open, search engine spiders to update the site, but found that the site can not open, it will return a site failure code, which will cause your site will be removed from the search engine list, is the saying that the site is K, but the search engine will give the site a " Redemption period ", as long as you in the" Redemption period "to lift the fault, will still give you the site trust, such as the contrary, your site basically to start afresh.

3, the search engine's own server failure, search engine spiders find pages are stored in their own servers, and then we query are in their services query, if their server failure, of course, will appear in your ranking fluctuations, China's hardware level to be improved, server group of events occur;

4, you use the abnormal optimization techniques or search engine does not allow optimization techniques, ranking drop or the site was K is not surprising. Cheating means SEO. So what are the tricks of cheating, I have said many times in the previous course. Here will not say more, we go to the SEO College forum to see.

5, because the site changes caused by the ranking fluctuations, generally we do not recommend modifying the title and structure of the site. But many times the site must be modified, this time to fully consider SEO factors and precautions. Avoid the volatility of rankings. For example, when the site changes step-by-step changes, not a large area to replace.

6, whether the external links have changed, a lot of friends of the site has a number of such cases happen, they originally in large websites to buy a lot of ads, and then they did the SEO after their site rankings greatly increased, they put this part of the cost to the reduction, resulting in some high-quality outside the chain disappeared, This can also lead to the volatility of rankings; sometimes it may be that your site is connected to a website that cheats or falls right, so you should check out the chain of your site;

7, there is a recent example more interesting, that is the competitor completely copy him, including content, website structure and other things, are exactly the same, the only change is the copyright, and then with a strong outside the chain to support, directly to the original ranking good site down, this is like taking chess in the "cheat", Can only find the other site administrator to communicate, or more powerful than it, or Web site for revision, or apply for copyright!

8, other factors, such as: Web site encountered by hackers to tamper with, or whether the files are written correctly, domain name resolution errors and so on.

Source: Su Bin seo Training blog http://www.seo-xian.com seo Exchange Group: 92996091 welcome Seoer to join the exchange