Talk about how to use competitors to do website optimization

Source: Internet
Author: User
Keywords Website optimization

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own website flaw needs to optimize, a very good way is early to the competitor study, later reaches surpasses. The premise of course is their own site to have their own characteristics, but no one is perfect, this requires continuous learning and reference, take the long complement their own short. As SEO time to pay attention to competing other site optimization methods, the study of their day can not relax. In general, the keywords in the search engine of the top 3 sites are the objects we want to study. Serious contrast, will always find their own deficiencies, which need to be promoted, we can target, so that their optimization method more reasonable. 8630.html "> Sometimes even the details of the discovery are useful.

There are a number of ways to study competitors, and here are a few examples.

At first we must find out who the opponent is. This depends on the key words of competition, competition, small opponents will be less than 3. Competition is large, we must count the number of such sites, the first 5 items will be our main competition target. Under normal circumstances, the major sites will be the competitive side of the word to do optimization. Old site and the results of the analysis of the new site is not the same, the new site is particularly familiar with search engines, so will be in the optimization of hard work. Another site with the homepage to do or with columns, inside the page to do, these kinds of situations have to compare their advantages and disadvantages, in order to find a suitable way to optimize their own.

After the completion of the first step, to be familiar with the competitor's website domain name, server situation, often we have a great effort, or not the ideal ranking, the reason is that these hardware factors. A good domain name and server for the role of the site is serious, at least can complement the optimization of the deficiencies. We must try our best to choose the domain name and space in the beginning.

We can start from the inside of the site, the label for careful analysis. The most important is to analyze the title tag, first analyze how they are participle, master the density of their keywords and the distribution of keywords, the advantages and disadvantages of all listed. Then we have to analyze their site structure, content is nothing more than the overall structure of the site, level two columns, content page design, the internal structure of the site, including directory architecture, URL settings, H1, H2, fervent, such as the use of tags, the layout of internal links. Finally, we have to analyze the site included in the article, the quality of the article and the use of labels, keyword layout, updated time and so pay special attention to.

Competitor's external chain method also needs to study well. There are too many methods in the chain to be perfect. But the way is good we can draw on. The quality of the chain is done, the role can not be underestimated. So can not only own behind closed doors, but also to absorb the long family. For links, we also need to make record spare.

Finally, there are several important aspects of the site and customer positioning, the site's operating model should be analyzed in a timely manner. The above steps will be completed after the completion of the document, can not be finished on the side of the implementation. Also timely analysis of the data analyzed again, updated again, because the situation is constantly changing, only the constant attention to the dynamic of others, can adjust their own footsteps. If you want to do a good job of your website, these efforts must not. The first place of our competitors will be our own. Because there is no best, only better. Fingerprint film http://www.zwm99.com, reproduced articles, please keep the URL, thank you.

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