Talking about: SEO 3.0 era Arrival-user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Guide" do not know when to start SEO also divided version, was divided into 1.0, 2.0 and 3.0. Browsing a number of related network articles, it seems this version is based on the history of search engine technology development in three stages to divide, although the version of the SEO is strange, but this is a guide SEO personnel to follow the development of the times a good way. It is generally believed that the development of search engine technology can be divided into three stages: the first stage is text retrieval; the second stage is link analysis; The third stage is the User Center. Thus corresponding to the page stack keyword as the core method of SEO 1.0, to a large number of manufacturing outside the chain as the core idea of the SEO 2.0, as well as the user experience as the core research direction of the SEO 3.0.

SEO 1.0 is already obsolete, excessive deliberately stack keywords have been search engines as cheating; SEO 2.0 is slowly becoming history, although the chain is still a big impact on the rankings, but in the page ranking the impact of the proportion is slowly decreasing, and with the search engine high-frequency to combat the outside chain, part of the chain left to the SEO operator space is not very large; SEO3.0 is slowly coming, search engine from text retrieval to link analysis of the development is to improve the quality of search results, with the increase of Internet information and the personalized demand of search users, search engine is trying to weaken the role of links in sorting Web pages, and to add more user search requirements analysis and Web page user experience quality judgment.

In fact, search engines have always been user-centric, but at different times using different technologies. Now search engine technology is from link analysis to the "user-centric" transition, the entire SEO industry also began to transition from 2.0 to 3.0. Because text retrieval and link analysis are relatively clear techniques, "user-centric" is a relatively vague concept, coupled with the entire SEO industry has not completely changed from the 2.0 era, so we usually contact the SEO theory more or SEO 1.0 and 2.0 of the usual. From the perspective of the development of the whole industry, if the SEO personnel or blindly only study the page keyword density and how to send the issue of the chain, then the SEO industry will be phased out.

After that page layout keywords and construction outside the chain on the site rankings also useful? The answer must be "useful," but with the development of search engine technology, this "useful" degree will slowly shrink. In order to adapt to the development of the industry, SEO personnel should also start from the study page keyword layout, density and find ways to publish the chain of the history of SEO in the direction of jumping out, more to understand some of the search user needs to explore methods and ideas, as well as some enhance the page user experience factors. Keyword layout and the construction of the chain need to continue to do, but slowly will no longer be the formal scale of the site research direction. In the past most of the SEO recruitment will generally require candidates in the hair outside the chain has a wealth of resources, but now many of the site in the recruitment has no longer mention the chain, but the data mining, user demand research and related computing, such as to enhance the site user experience to achieve methods and ideas.

For example, suppose there are large Web sites recruiting SEO managers, if you are asked how to do outside the chain in the interview, it may be a "pit", if you have to "do the chain" answer well, then it is likely to be pass, because at this stage you are concerned about the wrong direction, has been a bit outdated. Now a slightly small scale of the site has the chain may have hundreds of thousands of or even millions, deliberately make that a bit of poor outside the chain has no much meaning. The scale of the site's focus on SEO is more of a search for user needs and site Landing page user experience, large web site SEO Department of Chinese and foreign links related to the staffing has been very little, there are also a lot of not specifically responsible for the chain of personnel, SEO staff are mostly also biased products and operating direction.

However, now for most of the small and medium-sized sites, the chain is still to do, the site itself outside the chain, the need to enhance the site by the external chain of the weight. But in such sites, outside the chain should not be the only focus of SEO, in the network information glut today, many large websites have basically put the public information all covered, a content and outside the chain are not rich, and the content and large-scale site homogeneity of the small and medium sized site is difficult to develop, Even if you can get a little bit of a slice, will also live very hard, so for small and medium-sized sites, the most important is no longer a link, but content, services and large site differentiation, mining a large site can not do or do not, in-depth study of the user needs of the subdivision area. Deliberately manufactured outside the chain is just a way to promote the weight of the site, but in the future is no longer the biggest factor in determining the weight of the site.

Now the whole SEO industry is in transition, which is one of the reasons why every SEO person has a big different understanding of SEO. No matter what you understand SEO is what kind of, SEO 3.0 arrival is unstoppable, so SEO personnel's thinking also need to change, excessively pay attention to use what label for keyword bold and excessive attention to which form of link more effective, meaning is not very big. Data mining, demand analysis, user experience should be SEO personnel in the new SEO phase of the focus of research direction. Hope that all SEO personnel can be in this transition period is not outdated.

Extreme Experience Case Site reference: http://www.siliaoche.com/