The exhibition industry website also needs WEB2.0

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Along with the market-oriented reform of the exhibition industry and deepening of the opening-up process, especially the rare world financial tsunami came. More and more exhibition enterprises have realized that the simple grainy past experience is not enough to deal with the increasingly severe competitive environment, whether the system can master the law of the operation of the exhibition activities, whether the use of forward-looking thinking to organize and manage the exhibition has become a key factor in the success of the competition. and the exhibition industry related enterprises on the exhibition information, exhibition Services information, exhibition information, the demand for more and more, hope to get information speed can be accurate and fast.

E-commerce is the product of the combination of informatization and economy, and it is an important means to excavate the economic value of exhibition in depth by using the information application service of extensive development. E-commerce service providers are to provide trading platform for enterprises, such as the group is the exhibition company's customers and promotional objects; E-commerce Network has a considerable number of customers and visibility and value-added services.

Once the exhibition of E-commerce, it is natural to mention WEB2.0. web2.0 core-is to allow users to participate in all aspects of the site, this is a kind of web site operation thinking transformation. Convention and exhibition of traditional websites are all the information, information to all the exhibition industry enterprises, so that enterprises can not choose. and web2.0 is to invite enterprises to participate in the construction of the website, in the exhibition industry, who can more than the industry to understand what kind of services they need, what kind of information. But once the enterprise is willing to participate in the website construction, the website operation will be more relaxed, the website development is healthier. 2.0 whether the site can gather popularity, is the site's affinity and word-of-mouth marketing means. 2.0 sites can increase the stickiness/affinity of the site with visitors, and make it easier to gain access and contribute content.

And look at the domestic exhibition industry website, can be called on the web2.0 basically did not. In order to better analyze the importance of web2.0 in the exhibition site, through the concave-convex exhibition network simple to web2.0 performance where do an analysis.

Information: Information on the exhibition industry has a very important role for users, information can enable users to better understand the future development of the exhibition industry direction, or may obtain business opportunities, or even the country's development of the industry's guidance, policy, etc. information for the site itself, first, Valuable information can also be posted on other information-type websites, network community, etc., to achieve the purpose of direct publicity, high-quality information may be reproduced in other websites or newspapers, which can further the value of the promotion of the website; second, valuable information can help to improve the user's stickiness to the site; third, Excellent information channel for the site to increase the profitability of the site, such as increased advertising, specific information content to increase the text ads and so on.

But for the website platform itself it is difficult to get good information sources, bump exhibition network and with the help of web2.0 ideas let enterprises participate in the construction of information system. Bump Exhibition Web site enterprises or individuals can be free to submit information to the website, news, these news after the audit will appear in the relevant Information column (home page of the various information columns to contribute-subscribe). This allows the site to obtain content, and the enterprise can be published in the news to get the opportunity to promote themselves.

Industry data: Industry data for the exhibition industry in the role of enterprises or technical staff need not say more, and industry data sources for the site itself is also a difficult point. So the Bump exhibition network encourages users to participate in the industry data collection and construction.

Technology-oriented community: Bump Exhibition Network Unlike other mice site to build a community, and can not retain users, so that the site community in an awkward position, but the establishment of a technical community, the exhibition industry can be raised through the community related exhibition industry issues, other members can answer, The site is to hire mice industry experts to solve various industry problems, questioner can choose their own correct answers. This strengthens the website and the member, the member and the member exchanges between, this is also one of Web2.0 's thought.

A reasonable reward and consumption system: enterprises will not participate in the construction of the site without reason, in order to encourage users to participate in, must have an effective reward points system. The site's integration system is not just limited to the community, but is manifested throughout the site. such as enterprises to release news, release supply and demand information, conference exhibition information, publishing venues information, in the community to solve problems, upload industry information and so on will have points reward, and points to a certain score can be exchanged for advertising, and even can exchange fees membership. These are to bring the real benefits to members, so that members actively participate in various activities of the site.

The above is I to the exhibition industry also need web2.0 some personal opinion, because the level is limited, welcome everybody criticize correct.

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