The difference between the new station and the old station's optimization operation

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When we develop SEO strategies for a website, we must first clear that this site is a new station or old station, because the new site and the old site in the optimization strategy, including the operation is very different, from the chain operation within the station content source solution, from data analysis to page adjustment these are different, Some of the new site optimization operation does not necessarily apply to the old site, the contrary is the same, today to share with you, the face of new sites and old sites how we should distinguish between different optimization strategies.

The difference of weight

The weight of the new station and the old station is different from the following two points

1. External chain operation method is different

As a new site, his weight is essentially zero, and the old site is different he did a period of time he is a certain degree of credit based, so the external chain operation of the old site basically little or no operation outside the chain, and the new site in the drainage of the external chain we need to spend some energy to do.

For the old site may already have a relatively good resources plus a certain amount of traffic, then we need to do is the site adjustment and content source problem is not outside the chain

And for a new station may not have resources and traffic, then we need to do is the most basic outside the chain. For the new station to do outside the chain to meet two points: (1) high-quality external chain (2) to guide the flow of the outside chain, such as for small and medium enterprises to start the station we can properly do some of the commercial platform for the plain text link.

2. Site content source to solve different

For the site content source old website is usually to do subtraction, and the new site is just the opposite is to do addition.

The old site we are in the optimization of the site when we continue to add content, so later our site will become relatively bloated, the site a lot of content for users is not much value, the real value of the user content is relatively small part of the content, and these relatively small part of the content of our site is the fundamental difference content , and the old station for content to do is based on the data to remove bloated content, leaving only the value of the user's equipment differentiated content.

For the new site, some people in the operation of the new content of the site back to imitate the content of the top few sites, such a practice is not useful, because users need those content he went to the previous several sites to solve the demand, will not come to your new site, New site we have to tap the needs of users to do their own content is constantly filled in our website, we need to constantly try to content based on data, to find out what the industry site did not do and users also need content, and this is our site unique differentiated content.

3. The layout of the content is different

The main basis of the new station's content layout is based on our industry's most basic logic, we have to the industry's understanding of what we think is the most important content in the important position.

And the old site is not like this to operate the layout of the old site is based on data, including click on the map, UV and PV, bounce rate, page stay time, and so these most real user data, to adjust the content of our entire site layout, to better improve the entire site user experience degree

Second, the difference between the flow

The most typical difference between the new site and the old site is the difference in traffic, the new site is not any natural traffic, for the flow of operating differences mainly in the following two points:

Flow Guide is not the same

For new sites, many people start out as a chain, and did not consider to the new station to guide the flow of this piece, for the new site we do outside the chain should do some to guide the flow of the link, you will find that the operation of the guide flow will let your keyword ranking slowly improve.

For the old site is mainly to break through the bottleneck of a traffic operation, the old site our traffic may have reached a certain level or level, and then we have to do is to dig more users of the hidden needs of the industry, with more quality content to meet them, through the long tail word to break through our traffic bottlenecks.

Summary: We are in for the new station or the old station to do optimization, our initial strategic positioning is to distinguish between, two different types of Web site operating methods can not be confused, if the confusion may have a great impact on the site, such as the site (http://www.51shiyanji.net), Now start doing some new Web site to guide the flow of things, I hope that the majority of the webmaster at the beginning of the optimization operation to think about it.