The key point of analyzing the profit model of local portal website is value chain

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One of the core issues of local portal site is the design of profit model, in the overwhelming media, E-commerce, community, vertical and other nouns under the bombing, countless webmaster trembling dizzy. I'm sure most of them are the same mentality as the onlookers in the emperor's new Clothes: don't understand but dare not say-what is media? What is E-commerce?

It must be pointed out that the core of the profit model is not what "the", "" "is the basis of the profit model-operation technology. The key point of profit model is the analysis of value chain, design and implementation. That is: Who gives you money, when to collect money, where to collect money, in what link can receive more money, in what node collect money safe and reliable.

To sum up, we can follow this framework to think:

The problems we face are as follows:

• How to start the profit pattern design?

• How to set up the profit mode node?

• What is the difference in the profit model of the different industry?

• The carrier of the profit model-how to design the sales product?

For these problems, we do the following analysis: 1, our website for the industry to face to provide a complete value chain? That is, the industry value chain on the site grace that does not form a closed-loop structure?

Alibaba's merchant community, for example, can form a closed loop for business-to-business businesses, but it cannot form a closed loop for business. My friend, Mr. Gu Zhaohua, founded the Chinese Securities Broker Collaboration Network, a website that cannot form a closed loop for investors to trade with brokerages or fund companies, but job advertisements sell well--in the process of broker recruitment, transactions form a closed loop.

2. Where are the nodes that affect the transaction? We know that the key link of trading is cognition, search, trust, sale and after-sale. Cognition, seek, trust, after sale belong to media or media service, sale is electronic commerce service.

For example: Sina ads let sellers know sellers. Baidu lets buyers find sellers. In the local site community, buyers gain trust through consumer sharing and interaction with sellers.

3. What are the differences between the industry nodes? Analysis of the industry, the conclusion is that the sale link.

Involving size, whether need customization, how to pay is the main impact on industry differences. Real estate, Home (or wedding) way is very different.

4. How to design service products?

Industry experience tells us: there is little difference. Single node and multi-node, single service and packaged service are all feasible.

Second, based on research and thinking, I abstracted such a local portal profit model prototype:

Figure: Local portal website profit model

The prototype is a closed-loop structure where buyers and sellers appear in the model:

• User: Site users, in this model, only refers to buyers.

• Media: A polymorphic media service for local portals, including advertising, portals, and communities. The difference between media service and media lies in the content of media and the function of media.

• Media: Outside the station to promote the means. Note that Word-of-mouth is also a good way to promote!

• E-commerce: a polymorphic e-business approach, the process of buying and selling.

• Customer: Seller.

Three, we can get this law:

1. We set up profitable nodes in the process of customer's transaction.

2, the best node is media or media node and E-commerce node.

3, the different industries according to the attribute different, the profit node has the difference.

4, the local website media and E-commerce are polymorphic.

5, the media generated flow, e-commerce consumption of traffic.

Through this prototype, we can design a simple, clear profit model. (Wen/Ningjie network zhouning)