The lack of large famous enterprises in network marketing

One, the Enterprise own website has many problems.

Large well-known enterprises own web site as an important network marketing tool, the majority of the existing site information capacity is too small, interactive too bad, did not create an atmosphere for visitors, the user experience is very poor. The problem of the website of big well-known enterprise is mainly:

1, the site location is not clear, do not understand the main purpose of building a website, the lack of network marketing strategic thinking guidance;
2, the column planning is unreasonable, the navigation system is imperfect;
3, failed to embody the characteristics of the site mass information, even product introductions, service introductions and other important information are incomplete;
4, do not understand whether the site is for business leaders to serve, or for the sale of services;
5. Lack of interactivity and inability to communicate online;
6, flashy, and even affect the speed of access, it is strange how many corporate Web site to use a large picture transition;
7, never to consider the promotion of their own corporate website to visit, just to print on the business card good-looking?

Second, not enough attention to the search engine.

This problem mainly manifests in two aspects, one is the large-scale well-known enterprise own website to search engine unfriendly, two is not paying attention to the promotion of the search engine.

When a user logs on to a search engine to enter an enterprise name or product name, many large corporate web sites do not appear in search engine feedback, even after several pages, which means these companies will lose these potential business opportunities.

Third, do not know how to use new information communication mode.

When it comes to online marketing, large, well-known companies know how to advertise, but they don't know how to use new media such as blogs, podcasts and RSS to communicate with their customers, prospects and business partners. This point, the domestic large well-known enterprises and foreign counterparts in the gap is very large. Some well-known foreign IT companies such as has, Ibm,sun and Oracle are active practitioners of new technologies such as blog marketing. The development of enterprise blog shows that even small and medium-sized enterprises in this aspect of the exploration are walking in the front of large well-known enterprises.

Four, silly a lot of traditional media to hit the money, but do not know the Internet media the multiplier of Word-of-mouth marketing.

Any large well-known enterprises, in the traditional media such as television, newspapers, magazines and so on to hit a lot of money, but there are other ways to do more with less effort. For example, for some digital products, young consumers have rarely seen the traditional media. For example, to buy a notebook or digital camera, consumers are now more information will be logged into the network media browsing, inquiries, comparisons, bidding, etc., if this time these enterprises can properly carry out the network, and auxiliary to Word-of-mouth marketing, will undoubtedly achieve a multiplier effect. In many cases, large well-known companies in the traditional media hit 10 million, and may not even put into the network media 1 million good effect. (Author: Liu Xingliang)