The law of change in search marketing

Change, is paid http://www.aliyun.com/zixun/aggregation/8953.html "> search Marketing Market eternal truth." We also often encounter changes, and usually this change is good for us. Changes will bring us better advertising relevance, better technology, more directional choice of opportunities, etc. However, some changes are not what we expect, and it can lead to negative results.

Last week, a pioneer in the industry, Alan Rimm-kaufman, left us because of illness. I knew him when he was in Crutchfield company. After reading his legacy.com, I realized that he was a strong competitor. I have had a debate with him at a meeting held by the industry, but we have more in common than different points. Unfortunately, he became one of the experts who died this year in the online marketing market. Recently, another expert, Andy Bourland, has left us, and some experts face similar health problems. Below, the statement is turning.

Recently, Yahoo announced its profit report and the new homepage. At its quarterly investor meeting, Yahoo CEO Bartz said it plans to improve advertising relevance within Yahoo's serp. Coincidentally, Microsoft's Bing search engine has also included changes in its relevance.

Obviously, Yahoo has a lot of work to do. I am pleased to see that Bartz and her management team are aware of how difficult Yahoo has to deal with advertisers. In the short term, she wants to make the problem hot. In the long run, they need the automation of advertisers and Yahoo deals. This is a step in this direction and may have a positive impact on the financial situation.

Some analysts are optimistic about the overall state of online finance. According to a Forbes article, 65 billion of billions of dollars of investment this year will come from traditional advertising channels, mainly for the company's own web sites and internet marketing.

On the other hand, the searcher's behavior seems to become more erratic. Yahoo's new web users are more sticky. At an analyst meeting, company executives revealed the design of the Search toolbar, which I think is a reflection of the subtle changes in the search tool strip. On the new home page, the Edit button allows users to take action and develop their own Yahoo home page. As users increase their interest in specific navigation plans, they may not be inclined to adjust to the home page changes.

This is a simple feature of the home page change, but it is more flexible than the label. Yahoo and Bing also have a direct and customized function, consumers will expect advertisers to log on to the same degree of satisfaction? I think they will, because on most landing pages, the most action is to click the return button.

As a search marketer, we tend to place our domain as a text link. When the organic SEO becomes the image search optimization, or is the video search optimization, the paid search platform still retains the textual nature in essence. I believe that this year we will see the growth of non-text ads, including micro-icons to the product icon to the Mini banner.

(Original: July 24, 2009; Compiling: Song XI)