The media people start a business, make the bridge between the bank and the Internet

"Fraudmetrix is a company that was established only last year, and we have turned some banks into its service clients." "To help the Internet industry's new technology quickly into the banking market is the new business of Jianghai Mu-hui." Prior to this, its main business is to the bank to do the mobile end of the product UI design, data analysis and so on. This year, founder Wang Lei decided to broaden the scope of the business around the bank's peripheral services: UI design, marketing, its own output or the introduction of new Internet technologies to banks via proxy, and the incubation of Internet-related apps in the interior. Wang Lei to do media marketing background, 2010 years of entrepreneurship, no money without technology, but Wang Lei is a little confident, "I understand the needs of banks." "The UI design for the bank mobile product, Wang Lei did for 3 years, but he has been dealing with the bank for nearly 10 years." 2004 years or so, still in the Internet weekly, domestic banks have just begun to do online banking business, Wang Lei to open up bank customers, when his purpose is to sell media advertising to banks, and gradually accumulated a lot of bank resources. In 2010, Wang Lei was the general manager of the wireless internet portal "3G Portal" Beijing, and he felt the demand for banks and wireless internet was too strong. He decided to start his own business and do something around the bank. What to do is not sure, but he felt that there is demand, there is resources will have everything. It felt like, "we can all do what the phone bank hasn't done." "Pull the team a total of 3 people and a part-time fumble for a while, Wang Lei later felt he was most likely to do, can do is to the bank's wireless products to do UI design. Wang Lei is recruiting, while he studies the product. At 3G Portal, Wang Lei has done some Internet products with his team. Based on this, he studied the design of other mobile internet products and made various summaries. Also visit the domestic good industrial design companies, such as Rococo. Do not know them, all kinds of inquiries, please people to introduce. He went to visit the founder of Jia Wei, "In fact, there is a bit of the meaning of the gym." That means we're going to have to do this for the bank client. Said Wang Lei. But he also humbly consulted, 咂摸 the different flavors of these companies. He visited the Rococo company and liked their white décor. So, after 2 years in the cottage, and finally moved to a better environment of the office building, Wang Lei the company's office decorated into a white style. "Our team now, our Design director is the most bull, I am not." "But Wang Lei's computer wrote a lot of methods to summarize and analyze the report, he gave the design team training, from the early requirements to the later design instructions." "The marketing person's strength is the communication, applies to the design work, is how understands the bank the demand, how lets them understand why you want this design, this is the service consciousness." "At present, ABC, CITIC Bank, Minsheng Bank, Everbright Bank, etc. are the customers of Jianghai Mu-hui." Now the staff of Jianghai Mu Hui can work in the bank. The advantage is that it is too convenient to touch the various branches of the bank. "We now have the advantage of having our own technical skills and understanding of the Internet industryNew technologies and ideas, and creativity. "Wang Lei's intention is that the bank to introduce new products, in fact, not only the need for more consistent with the mobile Internet visual experience of the UI design, but also in the new operation and marketing methods, as well as the support technology." And they can either directly meet these needs, or they can do the middle of the bridge. Now, Jianghai Mu-hui also do the development of the app, using the form of internal hatching, "including external friends to do the internet finance related projects, we can invest in resources." "Banks will be more open and they need to restructure their businesses to adapt to the mobile internet age." "Wang Lei wants to cut through the UI design, gradually penetrate into the bank's other service demand, as the bank reform in-depth, the service in-depth." Wang Lei saw, the small entrepreneurial team in the banking perimeter service opportunities: A, mobile banking development demand for more efficient and creative team to participate. In the past, the development of mobile banking has to be through complex bidding process, and banks are now gradually testing the innovation of outsourcing mode. The problem is that banks and entrepreneurial teams are too secretive and deeply alienated. Intermediate bridges are needed to help small entrepreneurial teams understand the banking sector. Second, value-added services favored by mobile banking banks want to build mobile banking into a consumer life platform, to attract more value-added services to stay in mobile phone bank app. For example, the purchase of movie tickets, air tickets, scheduled golf venues, hospital registration and other applications to join the mobile bank. Banks also want to be able to work with more innovative applications that meet the needs of their customers. The bank has the user group, the brand, the propaganda resources and so on many advantages, is the very good business expansion partner. The team with the relevant value-added business can try to approach the bank, join the mobile phone bank app, and win cooperation. Third, the O2O service becomes the new focus before the mobile payment industry layout matures, the handset bank should pave the way for the mobile payment, the most important is to cultivate the user's O2O consumption habit. In order to seize the advantage of mobile payment, the desire for innovation is extremely strong and not conservative. Iv. personalized innovation requires data mining services to provide effective personalized service based on mobile banking. Banks began to study data mining early, but mainly at the bank's big business level. The entrepreneurial team with data mining capabilities can look at the opportunities for mobile banking cooperation.