The most effective marketing tools Entrepreneur's blog Writing Guide

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Why do entrepreneurs write blogs?

Unless you have enough money to smash your products and companies into TV channels and radio channels, find another way to look for the most affordable way. One of the most obvious ways is for entrepreneurs to start their own blogs. When it comes to blogging, I want you to look at the following data before you and I start yelling about it as time-consuming and laborious.

According to the survey, 59% of business-to-business marketers see blogs as the most effective marketing tool. (Source: CMI)

Internet Marketing, blogging is the most effective way to improve the number of visitors, SEO ranked second. (Source: HubSpot)

Marketers who often write blogs in business-to-business areas have a 67% more performance per month than those who don't write blogs. (Source: Inside View)

Blog logs can bring 434% index pages and more than 97% index links to the site. (Source: Hubspot)

So how do entrepreneurs write journals?

1. Identify your audience

To find your audience, ask yourself a few questions first.

In the process of selling your products, which role can decide to buy? Is the CEO of the company, the marketing manager?

What do they do every day?

How do they measure success?

How will your blog content help them? How do your products meet their needs?

What do your readers want to see?

What is the last thing your readers want to see?

After these questions, take the time to listen to their voices and find out what the audience cares about most. Here are a few platforms where you can get valuable information.

LinkedIn Group

Google + Community

Good at using Twitter to find content

Participation in commodity fairs, and Internet events

Subscribe to related blogs and check out the comments below

Quora

Google Alerts

These are of course for overseas companies, into domestic, nothing but the following: To be good at using Sina Weibo search function, to blend in Renren, know, watercress and other communities. Write something, to be clear is to promote your product, you have to grasp the following principles: Transfer value, build trust, positioning themselves in an industry of thought pioneers.

Five key topics in blogs

1. The most practical methodology

Your blog is the most effective and useful content for your readers. Readers are willing to read these things because they are based on the work experience of the writer. It's best to write about the problems that readers will encounter every day. For example: If your product is an e-commerce platform, in which people can register and build their own shop. Then there is no doubt that the greatest concern is how to increase sales quickly. So you write the journal title should be: "7 ways to quickly increase your online turnover." ”

2. Technical guidance

Under this topic, you have to teach the reader a skill, step-by-step, which allows the reader to do a job. When they finish, they will remember your blog and use it as a source of progress.

3. Industry news Analysis

In this topic, you can keep abreast of the market pulse. The most important way for leaders to build up their prestige is to show their understanding and mastery of the market all the times. Doing so will make the bond of trust between you and the reader more secure.

4. Answer user questions, participate in interactive

Collect all the questions and then unify the feedback in a log. (One of the small series think that is really a very good platform) can add to the icing on the cake is to do seo (SEO), because people will always ask the same questions on Google, so you naturally want to the top of the log.

5. Forecast the future industry trend

This part of the content can really make you stand out, to write some of the future changes in the industry. The reason to write this is to let the audience know that you have a vision in the industry. You have to strive to achieve the content of the unique innovation.

The last step, let's make a marketing strategy!

Establish a social sharing network;

Let everyone around you, can share, point praise, turn your log;

Enable RSS subscriptions;

Publish it to social media;

Add the email address to the end of the article;

Connect blog logs to your product site;

In any topic and news that can be hyped, it is appropriate to join the product.

Via the Next Web