The opportunity of the new Era network marketing before the world life

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It and electric business leaders, Bill Gates and Ma Yun are on different occasions, said 21st century, either e-commerce, or no business. In recent years, with the support of national policy, the deep popularization of network and its equipment, the number of netizens and the dependence on the network is increasing, while the online turnover is also increasing linearly.

In the face of shrinking offline market, the traditional advertising industry has been far from the effect of meeting the needs of enterprises. In order to seek a way out, many domestic enterprises began to go to the network, have been in full swing set up the relevant network marketing department, Network marketing team. Planning, construction stations, products shelves, network marketing promotion, brand building ... seem to unfold in a gradual manner, either clearly or in darkness. Also dream of the big party in 21st century, the biggest piece of cake, but soon the end of the year, but also a few happy several worries.

Looking at the poor financial statements of the hands, many business owners are beginning to doubt the myths of e-commerce, especially small and medium-sized enterprises. See many responsible for online marketing of children's shoes on the internet, most of the question is how to make Internet marketing has an immediate effect? In response to these questions, the author organized a little thought, and strive to use the most popular language, detailed to you about the network marketing of the past and present life, to find its essence, in order to make a better solution.

Network Marketing, as the name suggests, is to use the Internet as a medium and means, in order to achieve the established marketing goals and a marketing campaign. Network marketing originated in the 90 's, at the end of the century and the beginning of this century, thanks to the development of network technology, the change of consumer values and more intense business competition and rapid development, abroad has developed into a more mature period. But China's online marketing campaign, like most fresh products, started late, but still caught the last bus. Data show that, in 1996, network marketing began to be domestic enterprises to try, to 2000, roughly a starting stage, began to get more and more enterprises attention. 2000 to date, the network marketing into the application and development stage, the initial formation of network marketing market, the rapid development of corporate Web sites, network advertising industry innovation, network marketing tools and means of endless. By the end of 2011, internet users have broken through the 500 million mark, and the penetration rate has reached 38.3%. If China's Internet users to build a country, more than the world's population ranked third of the United States 200 million, if we can do the first in China, can do the world's first myth is indisputable.

But data is the data, and how SMEs can get real benefits is the first priority. Changyancong early analysis of a number of corporate websites, found that three problems are extremely prominent:

1, the purpose of network marketing: first of all need to be clear is your network marketing activities is to sell their products or to brand promotion to expand their brand's influence? It's important to find out why.

2, Website construction: Now most of the corporate web site is almost a wide variety, illustrated, the only common ground is rotten mess. Many enterprises may not have independent capacity to build a station, will go to the Internet to find some famous construction station company, spending a staggering amount of money, building a few static pages plus online customer service of the Super easy page, or directly apply several templates, almost ignored the user experience, there are several sites (where I do not list names), I opened the page after feeling really beautiful, logo design is very good, but after five minutes, I do not know what the company behind this site is doing? Personal advice if there is no independent capacity to build stations, you can compare the price of online construction stations, To find a better reputation for a little more cost-effective institutions or to find technical friends to staff, or directly to Granville Guest website Hair task, good luck you will get more than n different design options, but also very low price. Choose a more suitable for their own corporate culture, highlighting the product characteristics of the program.

3, SEO: As the largest inflow of traffic, search engine function can not be underestimated, do SEO enterprises should be a few, or even many enterprises to outsource to the professionals or optimize the company to do rankings, but the basic is to focus on the immediate ranking and lack of long-term consideration. After all, see the effect of the most direct, and even a lot of people can not stand the harassment of Baidu Sales and purchase bidding rankings, or open Google Account, a fixed amount of money each month, a little bit understand the network marketing boss will own bidding, and more directly to the company's front desk care!? No kidding, it's true. The author's suggestion is that to the previous marketing data, do a precise effect of statistical analysis, tick selected several more effective methods, to these promotional methods to form a good combination of ways, and then to each marketing channel, do accurate results analysis, so as to form a most efficient marketing system.

The only thing I can think of for the time being is this, if there are other places to look at, I'll list in the following articles. In this reminder to readers, network marketing is a great knowledge, only constantly enrich their knowledge base, for their own marketing behavior to shape a strong theoretical support, can go farther and more stable.

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