The planning analysis of the local site pioneering series

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Hello everyone, I am a grassroots brother, on the local site of the rotten article has elaborated a lot of idiots understand the big sermon, in this article, we began to enter the substantive stage. Today we want to analyze the local site planning aspects of the content, cool grassroots will start from the overall, for everyone to bring more detailed analysis.

Show form: How do you cut in?

When it comes to display form, many children's shoes may think that there is nothing to say, is not the portal, the community and so on? In fact, to make our influence stronger, we must make our site more destructive. In the early days, local sites were mostly in the form of portals and forums, or classified information sites. And as the concept of micro-blogging is hot, many local sites began to launch the microblogging function, in order to keep up with the trend, in fact, the local portal is nothing more than SNS, portals, forums and classified information in the form of existence, this is an objective phenomenon, but we should be more of these forms of expression organically combined, So as to attract and retain more users and maximize our influence.

To tidy up the idea, a variety of forms combined to make our site look more powerful, but also to further explore the value of users, this is the most we would like to see things. However, the reality is that our online so many functions, really conducive to our operations? Back to the beginning, if in the early days of operation with these features online, then with our limited energy, coupled with the constraints of objective conditions, we can really endure the initial cold? If we're going to end up with these features, So what sort of order are we going to go online? First on-line SNS again on-line portal or on-line forum again on-line SNS or first on-line portal again on-line portal? Nima's got me so dizzy.

Let's analyze the objective reality. Before that we need to answer these questions, first, as a local site, which aspects of the content is user interest, what kind of presentation can better show our value? Second, are local users ' acceptance of the network high or low? Third, the next point is more important. Four, you are good at operating what type of website, SNS? This cool grassroots advice is to choose a type you are good at operating as a starting point, such as the first local traffic to do, and then online SNS and forum functions, and then from the local portal drainage.

Because of regional differences, different places of the culture and the user's exciting point is not the same, like different regions of the man to judge the beauty of different standards. Therefore, we must find the excitement of local users, but as locals, I believe that you can more or less be able to see the characteristics of the locals from themselves and others around us. Like grass roots in the ravine ditch, mountain people generally prefer to talk, so as to get to know more friends, and a variety of local anecdotes, gossip interested, so grassroots brother can online a local dating site, can be made into SNS form, so that friends around to become the first batch of users, through this group of friends slowly infiltration, Let their friends, friends of the family next to the mother dog to move to the website, next, if the purse is big enough, then to the local television and newspapers advertising, if the purse is really flat, then put on a telegraph pole advertising, and the focus of advertising is social, the locals like to socialize, hit their exciting point.

In addition to the user's exciting point, we will talk about our expertise. If we are in a region where users do not have the obvious characteristics, then we should be based on our expertise to start. The simple truth is that if we can play well on the internet without a geographical limit, we can do better in a small local. It is a good idea to choose a suitable form according to your specialty.

About content

Content content, all day to mention content, content and you have a grudge ah? No, the content can embody value. For the local station, we need to add some local content, which everyone knows. Job search information, local gossip news, and all kinds of business information are the most popular information for local users, and the information is displayed on various forms of our website. #p # subtitle #e# #p # subtitle #e#

For recruitment information, we have to do the preparation is to slowly and local companies to establish partnerships, one is to facilitate our access to the latest recruitment information, and perhaps we can also get a little oil. And for local gossip and news, we need to use the power of netizens, let users to publish the latest gossip and news, to this, we can use the incentive policy, to provide more valuable content of the netizen to reward, such as send a beautiful gift, if our site belongs to the forum, then we can also use the reward points of the way. The concrete operation plan, needs the child shoes according to own actual situation to formulate.

In short, we grasp the content of recruitment information, gossip News and business information three.

How to retain Users

For the local station, our site needs to have high enough stickiness, if we can not retain users, then our local site is a lump of slag. And how do we retain the user, we first from the user's point of view, as a user, why should I stay on your site? You're sending me money? No, I don't have money for you, but we'll give you something more fun than sending money. Well, what is that? I am more attractive than Andy Lau, I am more handsome than Jacky Cheung, I am more practical than aunt towel, you come to me you will be very happy, well, OK.

In fact, the local portal wants to retain users, depends on the influence and practicality of both, the locals agree with you, the local first portal is not you. The general idea is to make our website content more beneficial to users, in terms of content we have mentioned in the previous article. Secondly, we want to create a higher impact on the site, from the visual point of view, we can jointly organize activities with major businesses, advertising can rely on television and newspapers and other media delivery, so as to create a series of visual impact, creating a taste of our good. If the purse is really flat, then put the advertisement on the telephone poles, step by step up, earn a little count, wait until the strength of the next step, imagine, even the people who praise the good, that will be poor to where?

Write in the end: The local station is no longer a simple website

To a certain extent, the local site is no longer a website, is a community and portal in one, to the local large-scale radiation of the most influential media, while incorporating new and more popular elements in which, if we do well, the entire region of many industries will be we meddle in them, It's going to be a very tempting cake, and some of the better local-station annual profits have been directed at a billion. Well, grassroots brother do not pull, today is the first to this, the next period we will be the local portal to the promotion of analysis, welcome to continue to pay attention to, we see next time! In addition, interested in children's shoes can join the cool grassroots official Exchange Group, group number: 206184712.

Original address: http://www.kucaogen.com/2013/06/07/379.html, reprint Please specify, thank you.