The reason why the website keyword can't be on the homepage and the solution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We are in the site optimization, often know to do in-station optimization and outside the station optimization, in the station we try to achieve the original and readability of the article, in some stations, the article optimization is also in place, such as keyword density, article content typesetting and other issues, the outside of the chain construction outside the station also pay attention to quality, has no longer used to win the number, In the process of the construction of the chain to strengthen the relevance of the link platform, link anchor text diversity and so on, but the site's key words are always not ranked search engine home, this reason is out where it, now the author is to analyze the site keyword on the search engine home page reasons and corresponding solutions.

One: When the keyword delay on the search engine home page, we have to see the competitor's website is not more powerful than us, where the main attention is that this keyword is involved in the bidding rankings, the number of participation, from the search engine home can be seen, On the homepage of the corresponding page is the homepage or the inside page, if you optimize the keyword in the inside page, the majority of the opponents are in the homepage, that their own website competition is very big. When looking at the competitor's situation, if the keyword is on the home page more, bid ranking opponents are also more, then you can choose other competitive small keywords first optimization, this keyword later to optimize.

Second: There is a problem with the website program. Now many of the site is to imitate other sites to order, nothing has been modified directly to the site source code uploaded to the site space, the site program has a CMS and ASP, and so on type, which I think the CMS program on the search engine more friendly, So when the site's keyword delay is not the first page can be considered is not the site program out of the question, the program must be done without loopholes, security is good, so that will be like the search engine.

Third: The site domain name is not a problem, some webmaster in the choice of domain name, often did not go to inquire about the history of the site domain name, to learn to see whether the domain name has been used before, has been K, the subject and the original, check whether the domain name can be k through the collection and outside the chain to see, A collection of 0 of the site outside the chain has a good thousands of this means that the domain name has been punished by search engines, so the choice of domain name is very important, do not register by the search engine to punish the domain name.

Four: The website opens the speed is not in 7 seconds response completes, if a Web page is too slow to open, users will be impatient, directly close the page, so that will cause the site jump rate is too high, after a period of time, search engine adjustment will put your site in the back position, because you affect the user's experience, Therefore, it is important to ensure that the site to open fast, short response time, less on the Web page set some video music, control less, Java and Flash to use less.

Five: Website site in the article relevance and optimization of the chain, perhaps you write is the original article, write is helpful to the user article, this time you want to check the article theme and the whole site is not closely linked to the theme, do not hit the edge, a site home has the main keywords, column page or channel page has a secondary keyword, A product or content page is a long tail keyword. Write the article is in the final page is written on the article page, this long tail keyword is derived from the secondary keyword, the site has a theme, the site content page theme to be identified in the site theme of the keyword derived, such articles can be close to the overall theme of the site, In order to ensure the original usefulness of keywords density under the overall ranking of the article can go up. In addition to doing a good job of the relevance of the site should also consider the internal link, for example, in a relatively strong article set recommended reading, and so on, in the body set anchor text to promote the keyword ranking.

Six: The site outside the chain construction problems, the site gave up the number of wins, instead of using high quality construction methods to optimize, this idea is good, but, high quality site to keep a website link is not easy, so stationmaster will go to each big forum QQ group and so on the sale link, buys is the high weight high PR website, exports is also the homepage , but search engines do not like to promote keyword rankings by buying and selling links. There is also a point is that all of the quality of the site outside the chain will not be all high-quality outside the chain, unless their own site brand has a certain degree of visibility, for the new station is all high-quality links is worthy of search engine suspect object, Link trading in the site's friendship link exchange is most common, through such a time to buy or to renew, do not renew the opposite side of the site directly to their own website blow is not small, so whether it is in the exchange of links in this respect or pay people to do outside the chain construction is not advisable, the best way is to find their own outside the chain construction platform, Eliminate the link trading.

Seven: Site anchor text URL set up problems, some outside chain commissioner in the construction of their own anchor text outside the chain, the keyword Plus web site for a while with the WWW form, and a while without the www. form, so that the weight of the keyword is dispersed, so in the anchor text this piece must adhere to the Web site with www form.

Eight: the website is hacked. As a webmaster to constantly pay attention to their own site source code information, see if there is any code, with tools to detect whether there is no black chain and so on, black site will lead to decline in the rankings, and sometimes will cause the site is K, the site is black general situation in the site's account password set too simplistic, the site procedures have loopholes and so on , this should be done before building a website.

Summary of the above is the author of the site is slow to go on the experience of analysis, in addition to these, as well as the site's user experience is also very important, do not set the home page too much window to affect the user, often see the other side of the Friendship link state and so on, these are we have to continue to experience in the operation of the site, Continue to study our website to be better and more.

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