The role of link anchor text description in SEO

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The role of link anchor text (anchor text) description in SEO

Some days ago, I have seen how to do a good SEO webmaster article readers, pointed out that a case site home is all the pictures, and in this page title, Meta section description, body and picture Alt part did not appear a designated core keywords, The Core keyword is ranked first in Google's search results.

As a matter of fact, I have the answer when I see the reader's question. Finally, through the Reverse Link tool to inquire about the case site, and indeed found a lot from the message book, blog and other sites to specify keywords as anchor text of the reverse link.

Link Anchor text This concept is somewhat difficult to understand? OK, then give a specific example to explain: such as, there is a website to do a 11BOOK romantic story network links, the specific code performance for 〈a href= "Http://www.11book.net" 〉11book romantic novels Network 〈/a〉, One of the 11BOOK romantic novels network is the anchor text of the link.

Link Anchor text (anchor text) description in the SEO role is quite large, the following simple to talk about.

Search engine can judge the content attribute of the webpage according to the anchor text description of the link to a certain Web page, 11BOOK romantic story net is a website of free reading novel, so there are a lot of link anchor text that points to 11BOOK romance story net to describe as "novel net, novel Station", This will allow the search engine based on attributes to vote for the 11BOOK romance network in search engine optimization of the natural rankings have a consideration, especially the quality of such backlinks and the number of the rise to a certain level of time, this ranking advantage is more obvious.

Here I come to think of an interesting similar concrete example, we all in the small time, have a nickname (or nickname), call you nickname more people, will cause such a phenomenon, when people say this nickname, they naturally think of you.

There is also a phenomenon in search engines do not know whether we have noticed, that is, in the Chinese search engine to an international well-known companies in the Chinese name to search, will find the search engine returned results will appear in its English site. English website and Chinese name is not related, but there is this situation, this is the link anchor text (anchor text) description played a role.

Optimization of link anchor text (anchor text)

It is estimated that the form of anchor text that you see in a generally not optimized web site can be as follows: More, more, read the details, click here and so on, such practices do not let the search engine on a link to a Web page content attributes have a good judgment, but also affect the page ranking factor.

Here robin can simply introduce the optimization of the link anchor text (anchor text). The content of each page is different, we in the keyword strategy deployment, it should be a target page has a keyword to consider, in general, a page of the core keywords in the 1~3 range (scope is too large, keyword weight may be diluted), So we generally do in other pages to the link to the page anchor text description should be placed in advance planning of the core keywords, and Anchor text description of the form should be as diverse as possible, oh, it is so simple!

If your site is not optimized for link anchor text (anchor text), read this article and act quickly.

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