The transformation of electric business marketing based on social media and the three marketing strategies

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Reading] Twitter released the new product "buy" button, officially entered the field of E-commerce. "Social" and "Electricity quotient" a series of questions, again aroused people discussion. In recent years, the development of social media has brought about the change of E-commerce marketing, and the rapid development of E-commerce marketing has been paid attention to.

Wen/Zieheren

With the rise of social media, the interaction between consumers and E-commerce enterprises has been paid more and more attention, consumers want to use their own products with their own values have a deep fit, can demonstrate their lifestyle and attitude to life.

The development of digital technology and network technology makes it more and more possible to meet the needs of consumers. As an e-commerce enterprise which is closely related to the network, it will decide its position in the market competition if it can use social media and realize the interaction with consumers.

Social media-led Electronic business marketing reform initiated by the Internet

In recent years, the rise of social networks has made it a new revolution for the traditional internet media, which is a one-way display of information.

It is easy to see that the advantages of social media in relation to traditional media are mainly embodied in: the strong participation of the audience, the reduction of the cost of exchanging information, the higher fairness and openness, the more and more communication and diffusion, and the strong community. E-commerce enterprises are using this advantage of social media to further expand marketing and show good momentum of development.

In recent years, the development of social media has matured, and many advertisers have paid more and more attention to the value of social media and social marketing. For example, 2011 Facebook revenues amounted to $3.71 billion, net profit reached 1 billion dollars, and 80% of the revenue came from advertising.

With the development of digital technology and network technology, social media plays an increasingly important role in optimizing marketing of E-commerce Enterprises, which is mainly manifested in the following aspects.

1, Low-cost social media carrying a large number of effective information to facilitate e-commerce enterprises to accurately understand customer needs. E-commerce enterprises use social media to better understand customer needs, and timely feedback, so as to continuously adjust the marketing strategy. Social media interaction naturally enhances the two-way communication between the internal and external information of e-business enterprises, and makes the communication and feedback between E-commerce enterprises and consumers, consumers and consumers more timely, accurate and high-quality. Through this low-cost, efficient social media, E-commerce Enterprises can obtain real and accurate customer demand information, thus providing better services.

2, through the network marketing to attract customers and enhance customer stickiness. The development of social media makes the channel of e-commerce marketing richer, and the interaction of social media makes E-commerce marketing more humane. Therefore, E-commerce enterprises through network marketing can attract customers and enhance customer stickiness. E-commerce companies can use social media to create trust to attract potential customers, but also to increase the stickiness of unstable customers.

3, the use of social media, E-commerce enterprises can enhance their own brand image. Each participant in social media has a certain propagation attribute, it is possible to become a source of information, when the information penetrates into its own network, it may form the potential of large-scale communication. Customers in the process of interaction to give product services such as praise, in fact, is also doing for the enterprise free advertising. In the gradual mature socialization marketing, the social media advertisement effect appears increasingly. At the same time, E-commerce enterprises to use social media can be a rapid crisis of "micro-resolution."

Strategies of using social media to optimize e-commerce marketing

Social media development, so that E-commerce enterprises can obtain low-cost information feedback, the effect of commercial activities can be quickly and effectively reflected. At the same time, the information fragmentation of the filter and public trust and other factors on E-commerce enterprises marketing activities have some interference. Therefore, E-commerce enterprises to integrate various factors to adjust their own strategy in time to achieve their goals.

1, clear their own target groups, strengthen service awareness. Different E-commerce enterprises will have different audiences. Because audiences tend to choose specific social media according to their needs and interests, social media can help e-commerce companies to differentiate between these target groups to some extent. Therefore, E-commerce enterprises to clear their own positioning and target groups. In the intense market competition, this has put forward the higher request to the electronic commerce enterprise to understand and satisfies the audience's real demand. E-commerce enterprises only really stand in the consumer's position to consider the problem, strengthen the service consciousness, in order to maintain a certain degree of competitiveness in the market.

2, strengthen the interaction with the audience and communication, timely integration of social media. The advantage of social media mainly lies in the interaction, it focuses on timely and accurate information feedback. E-commerce marketing should make full use of this advantage, on the basis of safeguarding the quality of products, in addition to focusing on traditional marketing brand management, advertising, channel laying, promotional strategies, but also pay special attention to the interaction in marketing-between enterprises and consumers, consumer and consumer interaction. Enterprises can do a variety of ways, such as sales, organizational culture and after-sales service and other work, reflecting the effectiveness and professionalism of interaction. In strengthening interaction and communication with all aspects, e-commerce enterprises should integrate various social media in time, realize effective marketing in the communication, and realize effective communication in marketing. E-commerce enterprises to integrate social media application into the strategic level of enterprise development, an E-commerce enterprise only from the strategic point of view and make use of social media business strategy, in order to achieve sustainable development.

3. Make full use of social media to realize the integration of enterprise marketing. With the development of digital technology and market, the application of social media is no longer a matter of technology department. E-commerce enterprises should make full use of social media, and make the basic work of optimizing marketing strategy by taking the factors of enterprise's product or service, competitor status and industry development environment as the basis of enterprise decision making. E-commerce enterprises should also fully consider the consumer's product or service evaluation as well as market competitors and other factors, the formulation of effective business strategy. In a word, e-commerce enterprises should combine their own development practice, use social media, realize the integration of enterprise marketing strategy, and take countermeasures in market competition, only in this way can we get good marketing effect.

The changes brought by social media not only changed the way of trading in the past, but also changed the relationship between consumers and enterprises to a certain extent, which changed the traditional marketing mode in essence, so that the consumers in the process of enjoying the service are no longer just passively accepting the information of the enterprise one-way transmission. The process of trading is no longer simply a buy-and-sell, but rather a pluralistic, open, and continuously influential process. Only by making full use of the advantages of social media, improving service consciousness and further broadening marketing, E-commerce Enterprises can make themselves invincible in the competition.