Three search engines compete in the Chinese market

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A few days ago, the domestic search engine market competition, many IT companies have set foot in: Google into China, Yahoo to buy 3721 back to search engine market, Microsoft wants to launch its own search technology on MSN, Alibaba into the search, Chinese search has sprung up ... All this means that this year's search engine market will not be calm.

The domestic search engine market has formed three shares of outstanding strength: Google, Baidu and China search.

Whether it is Google, Yahoo and Microsoft MSN in the search function of the main bar on the fierce competition, or the Chinese search for the development of the browser can not be used to open the desktop Search software "network Pig", these indicate that the search engine business opportunities have attracted the attention of the public. More and more network service providers are involved in the search market, there is no doubt that the search engine market has become the Internet value-added services market after the major sites rob another piece of "cake."

In the preliminary contest, professional search service providers above, Google, Baidu and China search and other emerging. In the face of China's big market, search engine giant Google coveted for a long time. First to raise capital listing, and then launched its website to promote the Chinese management interface (AdWords. google.com), is intended to provide domestic users with local services, the maximum penetration of the Chinese market, so that the pace of its entry into China a big step. Google a series of initiatives, the country's largest Chinese search engine Baidu can not turn a blind eye? Baidu is starting to list on Nasdaq to meet its huge demand for funds to expand its business. Search Engine rookie China Search (Huaricong search) also will not rest, at the end of last year, HC International successfully listed in Hong Kong Gem, the introduction of personalized desktop software, to create a network search "personal portal era."

This is a battle without smoke, the domestic search engine market shows Google, Baidu and China search three eye-catching forces.

Google, Baidu and China search for capital, technology, scale, profit model and experience.

As we all know, Google has developed the world's largest search engine, providing a convenient online information query method. Google's search volume accounts for 54% of the entire web market, according to the market research firm comscore Media Metrix, but Google's outlook is grim on the Chinese land.

Google's biggest advantage lies in the objectivity and impartiality of its search results. It is handled through advanced PageRank (web-level) technology, excluding any human factors that affect search results, and only pages containing all the keywords, users need not be bothered by other unrelated results.

Another advantage of it is that the information is large and the search speed is fast. In less than half a second of search time, Google collated more than 3 billion of pages to provide users around the world with appropriate search results. Without its own technical support, how can Google provide 200 million queries a day?

In addition, compared with other search engines, Google has an intangible advantage, that is, high brand value. In recent years, the technical advantages and good services for it in the online world has won countless users, has a good reputation set a considerable brand value. This network effect has not only established Google's time-tested reputation, but also nurtured netizens ' reliance on it. These advantages are Baidu and Chinese search incomparable.

However, its biggest disadvantage is the localization, the culture is insufficient. Because Google is not rooted in China, not like Baidu and other domestic professional search service providers as well as error correction user input keywords. And Google's search results are a bit messy, especially in the search for news.

Baidu in China to occupy the initiative, with the local advantages of Chinese Internet, to support the search more than 200 million Chinese web pages, and every day in addition to hundreds of thousands of new pages, the important Chinese web page to achieve daily updates, users through the Baidu search engine can be found in the rich Chinese information. So its search engine technology has been more than 80% of the domestic portal search recognition. The main advantages of this analysis are:

Super chain analysis technology is superior. This is Baidu based on the search market is fundamental, but also its biggest advantage. It uses the hyper-chain technology, that is, through the analysis of the number of linked sites to evaluate the quality of the linked site, to ensure that users in the use of Baidu search, the more users are more popular content ranked before.

Baidu snapshot, solve the link problem. This is another user-welcome feature, which solves the problem that users often encounter dead links on the internet, and it is often faster to find data through Baidu snapshots than conventional methods.

Service considerate ordinary users. Baidu Search provides "related search" to the user to refer to, so as to obtain more accurate results. Other functions such as Chinese name recognition, simplified traditional Chinese automatic conversion, Web page preview and so on are more convenient for users.

But the ability to operate capital needs to be improved. Baidu has not yet listed, and Google and Chinese search has been operating in the capital market, so Baidu will have a slight disadvantage in funding.

Rookie China Search since 2002 officially entered the Chinese search engine market, has made a series of high-profile achievements. It provides search engine technology for the Chinese Search Alliance's thousands of regions, and the industry's excellent Chinese websites, providing Chinese search service for tens of millions of Chinese netizens every day. Why do new Chinese searches rise so quickly?

Third generation of intelligent Chinese search engine technology is not. It supports Chinese fuzzy query, powerful personalized query, intelligent query, Content correlation analysis, refines and classifies the content related to user requirements, and improves the retrieval accuracy greatly. Chinese search is therefore considered by many technical authorities as the best Chinese search engine. This technological advantage poses a certain level of threat to Baidu and Google.

Another major advantage of China's search is the number of franchise areas and industries. China Search Alliance organization has joined thousands of cross-regional, cross-industry websites, compared with the general search engine with a high web page coverage, fast data updates, convenient professional information inquiries and other advantages.

Regional search is a unique feature of Chinese search. It is based on the characteristics of different sites automatically geographical recognition of China's unique industry knowledge organically into the search engine, for the future of the industry to provide targeted quick search.

But Chinese search is a rising star after all, in the customer relationship and operating experience and so on are not as good as Google and Baidu.

To sum up, the comprehensive strength of the three sides is comparable, but with more service providers to join, the market pattern will change with the white-hot competition.

Search engine service providers should develop new profit growth points on the basis of increasing the strength of technological innovation.

Domestic search engine market as a new industry, its prospects for many investors bullish. According to Iresearch's market survey, the Chinese search engine market is expected to grow by 60% to 70% in the next three years, the Chinese search engine market in 2004 can reach 880 million yuan, and 2006 can reach 2.4 billion yuan. It is not hard to see why the service provider so keen on the search engine market This "gold mine."

But there are some problems in the search engine market, such as the infringement behavior of search service providers, the competitors blindly entering, the duplication of search results, and even some of the search results contain the information of yellow reactionary. All these problems need to be solved urgently. In this regard, on the one hand, the relevant departments should strengthen the supervision of search engines to guide and coordinate the rapid development of industry. On the other hand, search engine service providers should emphasize industry self-discipline, strengthen the censorship and filtration of information.

Search engine market is a technology to win the field, without technical support, it is impossible to provide users with the search results they need. Therefore, the service provider should take the technology as the core competitive power, promotes the innovation.

In addition, how to forecast market demand, how to use the capital market, how to develop new business growth point, how to further improve the quality of service, how to play the brand to attract more users ... These are the search engine service providers need to consider.

In short, the domestic search engine market prospects, and competition will be more intense. Search engine service providers should develop new profit growth points on the basis of increasing the strength of technological innovation.